Cases from 2026
China Tower: Efficiency improvements in maintenance operations, Wei XIE, Miaomiao FENG, Yuanguang ZHONG, Debiao LI, and Zhichao ZHENG
Elevate: Establishing a volunteer management programme for uplifting vulnerable and economically disadvantaged students in India, Paul Lim, Neha GUPTA, Swami Sairam PINISETTI, and Chin Heng LOW
Gush: Sustainable paints eco-certified with the Singapore Green Label, Sun Sun LIM, Ishani MUKHERJEE, and Sin Mei CHEAH
Port safety: Seeing accidents before they happen, Joyce M. W. LOW and Byung Kwon LEE
Huixin: Driving China’s self sufficiency in advanced semiconductor equipment, Heli WANG, Sheetal MITTAL, and Aiyang WANG
When work kills: The case of Arjun Mehra, Neal JHA and Jochen REB
X/Twitter: Stayin’ alive with NFT, cryptocurrency, and “one app to rule them all” (A & B), Yi Meng LAU, Ping Fan KE, and Thomas LIM
Cases from 2025
Eu Yan Sang: Institutionalisation of a century-old heritage company, Annie KOH, Flocy JOSEPH, and Chi Wei Chan
Headphone Zone: Building a premium online retail brand in India through relationship marketing, Seshan RAMASWAMI and Sheetal MITTAL
Taiwan’s Fwusow Industry Co., Ltd: Pioneering the circular economy in agribusiness from farm to table, T. Mandy THAM, Hsi-Mei CHUNG, Sin Mei CHEAH, and Siok Kuan TEO
China Huadian: harnessing the sun, wind, and nature for hybrid energy optimisation, Marcus ANG, Sin Mei CHEAH, Haotian SONG, and Zhongsheng HUA
From vision to allocation: Hedge fund portfolio construction at Baystone, Jianfeng HU, Bowen WHITE, and Neng WANG
ONE: Sustainable shipping beyond alternative fuel, Patrick TAN and Lipika BHATTACHARYA
Reviving research excellence: Cultural turnaround at Fujian Provincial Maternity and Children’s Hospital, Zhichao ZHENG, Debiao LI, and Wee Kiat LIM
ThaiBev: Brewing a sustainable future, Chiraphol N. CHIYACHANTANA, Pattarawan Mai PRASARNPHANICH, and Chi Wei Chan
Ignited: Can Hong Kong boy band Mirror spark a global Cantopop revival with digitalisation and platformisation of creative content and AI?, Daphne W. YIU and Wee Kiat LIM
Pink dolphin: Look pa, no males! Hong Kong’s females-only swimming academy seeks to foster an inclusive swimming community, Frank NG, Daphne W. YIU, and Thomas LIM
PlayPan Singapore: A social experiment that brought “play for good” to fruition, Ijlal NAQVI and Thomas LIM
Dawn of the ducks, Norman P. LI and Teck Chye Bernie Grayson KOH
Fighter jets and feature flags: Digital transformation of Singapore’s Air Force through agile product management, Gabriyel WONG, Siu Loon HOE, and Chi Wei CHAN
Kinetic Solutions: Change management for company growth, Hwee Hoon TAN, Mahima KACHROO, Wee-Kiat Lim, and Randy DE GUZMAN
Milk&Honey Café: A break-even analysis of durian gelato production, Kwan Eng WEE, Holly OTT, and Sin Mei CHEAH
Minor International acquires NH Hotels: Strategic leap or calculated gamble, Adam TATARYNOWICZ and Lipika BHATTACHARYA
SMU Challenge: Teaching using game-based app, Poh Sun SEOW, Suay Peng WONG, Thomas LIM, and Sterling HUANG
“Tourists go home!”: Barcelonian residents seek to deter tourists from overrunning city, Nona PEPITO and Thomas LIM
DBS: Customer obsession journey, enhanced by agility at scale and AI, Annie KOH and Mahima KACHROO
Fostering multiculturalism and harmony: The Singapore approach, Orlando WOODS, Aidan Marc WONG, and Jovina ANG
Heritage as a bridge: Singapore’s journey for UNESCO inscription bids and regional collaboration, Orlando WOODS, Aidan WONG, and Thomas LIM
RWDC Industries: How an octogenarian helped produce sustainable plastics, Reddi KOTHA, Chon Phung LIM, and Chi Wei CHAN
Social media platforms: The governance and ethics design of content moderation, Patrick THNG, Francis D. KIM, Claire S. SONG, Philip ZERRILLO, and Emily M. KIM
Sub-K Impact Solutions: Reaching unbanked consumers in India digitally, Wee Liang TAN, Ravinder K. ZUTSHI, and Chi Wei CHAN
Tariff shock: Sustainable sneaker start-up Okepas battles a broken supply chain, Holly OTT, Kwan Eng WEE, Sin Mei CHEAH, and Martin GRUNOW
Ento Industries: Developing sustainable solutions for food waste management using black soldier flies, Heli WANG, Cubie LAU, and Chi Wei Chan
India’s payment revolution: Can UPI & RuPay challenge Visa & Mastercard?, Kapil R. TULI and Sheetal MITTAL
PHS Hairscience: Enhancing holistic haircare in Singapore, Seshan RAMASWAMI, Josephine TAN, and Chi Wei CHAN
Timperio experiments with generative AI in advertising: New frontiers in creative campaigns, Qi YU, Sandeep R. CHANDUKALA, Ernst C. OSINGA, Havovi JOSHI, Sheetal MITTAL, and Lipika BHATTACHARYA
iFAST: Building a global financial ecosystem, Susheela (Varghese) ABRAHAM, Mahima RAO-KACHROO, and Siow Heng ONG
The Mae Fah Luang Foundation under royal patronage: Uplifting the Doi Tung people in Thailand through the specialty coffee business, Chiraphol N. Chiyachantana, Hun-Tong TAN, Pattarawan Mai PRASARNPHANICH, and Thomas LIM
Vendor woes: How a perfect storm marred CrowdStrike’s reputation, Kiruthika RAMANATHAN, Rafael J. Barros, and Thomas LIM
When a dream job turns sour (A) and (B), Devasheesh P. BHAVE and Sin Mei CHEAH
B-Quik in the fast lane: Building a customer service brand in Thailand’s automobile industry, Kapil R. TULI and Sheetal MITTAL
Nike’s consumer direct offense strategy: A hit or a miss?, Ernst C. OSINGA, Sandeep R. CHANDUKALA, and Sheetal MITTAL
Pyxis: Powering a sustainable maritime future with electric vessels, Annie KOH, Guan Seng KHOO, Sin Mei CHEAH, and Siok Kuan TEO
Investigating Roemer’s law: Would increased hospital capacity drive higher utilisation?, Ashish KUMAR, Sin Mei CHEAH, Christopher M. POSKITT, and Sean Shao Wei LAM
KFC in Vietnam: American fried chicken meets Asian rice bowl, Patricia LUI, Lipika BHATTACHARYA, and Lakshmi APPASAMY
Battling hawkers’ and consumers’ resistance to change: The course of digitalisation never did run smooth (A) and (B), Yi Meng LAU, Siaw Ling LO, and Thomas LIM
Blasting a new trail: How a bold start-up revolutionised outsourcing in China, home of the world’s largest mining industry, Adam TATARYNOWICZ, Mahima RAO-KACHROO, and Aimin YAN
Cases from 2024
Airport blues: Passengers grounded by Microsoft-CrowdStrike outage, Kiruthika RAMANATHAN, Rafael J. BARROS, and Thomas LIM
Ayala Corp: Helping in rapid ramp-up of the Philippines test trace and treat (T3), Lieven DEMEESTER and Lipika BHATTACHARYA
Direct to market or centralised distribution? A regional supply chain optimisation strategy, Alan ZELLER, Pascale CRAMA, and Sin Mei CHEAH
Overseas vendor registration regime: Singapore’s goods and services tax on the digital economy, Annie KOH, Sin Mei CHEAH, and Themin SUWARDY
Alibaba’s innovation-driven approach to intellectual property rights governance, Liang CHEN, Sin Mei CHEAH, Can HUANG, and Guoqiao LIU
Nium’s journey to become the leader in real-time global payments, Annie KOH, Sin Mei CHEAH, and David FERNANDEZ
Rwanda Electric Motors: Carbon credit monetisation, Helen Yangfang ZHOU and Lakshmi APPASAMY
Bosch: Joining the digital revolution of automotive aftermarket in China, Robin SPECULAND, Liang CHEN, Lipika BHATTACHARYA, and Liang YU
Digital transformation at Al Hilal Bank: From bricks and mortar to a fully functional digital bank, Randall E. DURAN, Christopher M. POSKITT, and Jovina ANG
Keeping the customer satisfied: The fall and rise of Sa Sa (A) and (B), Siaw Ling LO, Yi Meng LAU, and Thomas LIM
Singapore’s National Council Against Drug Abuse: Bringing across the message that “every high ends in a low, Tracy LOH and Thomas LIM
The inbox exercise: Performance evaluation at ConsultSinga (A) and (B), Abhijeet K. VADERA and Sin Mei CHEAH
De Dietrich: Globalisation of a family business, Hwee Hoon TAN and Mahima RAO-KACHROO
E-bikes: How best to deploy last-mile delivery vehicles by geographical zoning and topography, Joyce LOW and Byung Kwon LEE
Heritage and innovation: Leveraging family legacy in Ipse Ipsa Ipsum, Kenneth GOH and Jovina ANG
Is rice climate’s next petrol? Sustainability at Loc Troi, Vietnam, Heli WANG and Lipika BHATTACHARYA
ASA Philippines: Making financial inclusion possible, Aurobindo GHOSH and CW CHAN
Bamboo Bridge Logistics: Linking executive remuneration to sustainability goals, Rencheng WANG, Holly I. YANG, and Wee-Kiat Lim
From leaf to cup: Hwa Gung Tea’s journey in preserving and transforming a family’s legacy, T. Mandy THAM, Sin Mei CHEAH, and Hsi-Mei CHUNG
Singapore Public Health Hospital: Bed management system, Pascale CRAMA, Sheetal BHARDWAJ, and Marcus ANG
Welcome to sales management: Addition by subtraction?, Philip Charles ZERRILLO, Francis D. KIM, and Dibyendu BOSE
ACE in Singapore: Floating fish farm for food security and sustainability, Thomas MENKHOFF, Kevin CHEONG, and Sheetal MITTAL
Can mindfulness help my career?”: A talent development perspective (A), Jochen REB, Tarmo RAUDSEPP, and Sin Mei CHEAH
Can mindfulness help my career?”: A talent development perspective (B), Jochen REB, Tarmo RAUDSEPP, and Sin Mei CHEAH
Singapore Airlines responding to the Middle East Behemoths on the Kangaroo Route, Terence Ping Ching FAN
Uiwang Korea: Operational efficiency at an inland container depot, Joyce M. W. LOW and Byung Kwon LEE
Avalon SteriTech: Lessons from a former IP lawyer as a start-up founder in biotech and AI, Rashimah RAJAH, Terence Ping Ching FAN, and Ricky LEUNG
Huaneng Power International: Acquisition or the predecessor method? A decision on a business combination under common control, Pearl TAN, Tracey Chunqi ZHANG, and Chu-Yeong LIM
Quantum Park Hotels: Can pipes break your reputation?, Philip ZERRILLO, Josephine TAN, and Goutam CHALLAGALLA
ExxonMobil: Is chasing net zero futile?, Patrick TAN, Lipika BHATTACHARYA, Gary PAN, and Yuanto KUSNADI
Vibefam: Raising the bar(bell) in the Singapore fitness industry, Niloofar ABOLFATHI and Simone SANTAMARIA
VITAL: A Singapore public agency transforming from within for revitalization, efficiency, and future-readiness, Siu Loon HOE and Thomas LIM
Relevance of healthcare analytics in Singapore during COVID-19 and beyond, Kar Way TAN, Sean Shao Wei LAM, and Sin Mei CHEAH
Safe in India: Casting light on the dark side of workers’ safety in the automotive industry, Reddi KOTHA, Lakshmi APPASAMY, Havovi JOSHI, and Bei HE
Dai Viet and Chien Thang: Two companies and a Family (A), (B) and (C), Roy CHUA, Rameshwari RAMACHANDRA, and Mahima RAO-KACHROO
Infosys Helix: An AI-driven, cloud-based platform to transform the healthcare ecosystem, Siu Loon HOE and Mahima RAO-KACHROO
Mushroom Buddies: Providing equal employment opportunities, Wee Liang TAN, Nimisha KESARWANI, and CW CHAN
Toblerone pricing at airport duty-free shops, Nirmalya KUMAR and Lipika BHATTACHARYA
Usertip: Early-stage financing considerations, Kenneth GOH, Jolyn ANG, and CW CHAN
Using data visualisation to find F&B opportunities during a pandemic, Marcus ANG and Yongchang CHEN
Cases from 2023
Food from the Heart’s digital transformation Journey: Change strategy and leadership, Heli WANG, Millie SU, and Caroline LIM
JUMBO Group: Transformation recipe for building and scaling a smart F&B business, Xuesong GENG, Andrew CHIN, and Thomas LIM
State Property jewellery: Going for gold with a Search Engine Optimisation (SEO) strategy, Ernst C. OSINGA and Chi Wei CHAN
Transforming Blue Bird: Indonesia’s top mobility provider’s push for sustainable growth and digitalisation in the post-COVID era, Yuanto KUSNADI and Wee-Kiat Lim
Banyan Tree Group: Sustainability through shared value, Heli WANG, Cubie LAU, and Lipika BHATTACHARYA
DBS bank: A tech company going all in on AI, Steven MILLER, Thomas H. DAVENPORT, and Lipika BHATTACHARYA
EyRIS: AI for eye-disease screening, Steven MILLER, David GOMULYA, and Mahima RAO-KACHROO
A whistleblower’s dilemma in the house of wirecard (A), Abhijeet K. VADERA, Sin Mei CHEAH, and Mahima KACHROO
A whistleblower’s dilemma in the house of wirecard (B), Abhijeet K. VADERA, Sin Mei CHEAH, and Mahima RAO-KACHROO
Blazing a trail in the charity sector: Singapore’s Metta Welfare Association raises funds by selling NFTs, Siaw Ling LO, Graham NG, and Thomas LIM
Gong Cha’s return to Singapore: Rebuilding a popular bubble tea franchise, Seshan RAMASWAMI, Josephine TAN, and Thomas LIM
Who is the right influencer? A social network analysis, Ernst C. OSINGA, Sandeep R. CHANDUKALA, and Lipika BHATTACHARYA
DMK: Rebranding a footwear brand to connect with millennials and Gen Z, Patricia LUI, Jovina ANG, and Lipika BHATTACHARYA