This collection consists of cases written by faculty of the Singapore Management University and the case writers with Centre for Management Practice (CMP) at Singapore Management University. The cases are focused largely on organisations operating in Asia. Cases aim to expose a student to interesting scenarios, situations or problems and with the guidance of the faculty member, students discuss and analyse the case.

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Cases from 2015

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Process quality monitoring at Altis Semiconductor, Holly OTT

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Ethical issues in Singapore's real estate industry, Gilbert TAN and Chi Wei CHAN

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Tagit: Mastering the challenge of scaling a business, Arcot Desai NARASIMHALU and Sarita MATHUR

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Ezra Holdings: Succeeding in succession, See Liang FOO and Adina WONG

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Movie, money, marketing: Branding ‘3 Peas in a Pod’, Willem SMIT and Chi Wei CHAN

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Sarulla Geothermal Power Project: Last lap challenges in the development process, Katharina LANGE, Stephen WERMERT, and Christopher DULA

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Sunlabob Renewable Energy: Solar power for Laos and beyond, Ravi CHIDAMBARAM and Christopher DULA

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DBS: Journey to integrated reporting, Soo Chiat HWANG, Teng Aun KHOO, and Adina WONG

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Disruption in the air: Surf Air’s all-you-can fly business model, Srinivas REDDY, Joyce M. W. LOW, and Adina WONG

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HappyTap: Encouraging handwashing in rural Vietnam, Ravi CHIDAMBARAM, Adina WONG, and Chi Wei CHAN

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Mia by Tanishq: Jewellery to entice the working woman in India, Rajendra K. SRIVASTAVA, Shantanu DUTTA, and Havovi JOSHI

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SimpliFlying: Making a great idea take flight (A), Michael NETZLEY and Adina WONG

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The Population Health Programme at Singapore’s Alexandra Health System: Live healthy, stay active, transform healthcare, Jason WOODARD, Zack Zheng WANG, and Christopher DULA

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7 Days Inn: An entrepreneur’s dilemma between public and private ownership, Meng Ann LIM and Sarita MATHUR

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SimpliFlying: Making a great idea take flight (B), Michael NETZLEY and Adina WONG

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The Citibank India story: Nurturing global leaders, Poornima LUTHRA and Adina WONG

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Kheng Keng Auto: A global business selling scrapped cars and car parts from Singapore, Charles CHOW and Christopher DULA

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Matthew’s choices: Critical career decisions, Roy Y. J. CHUA and Havovi JOSHI

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Unilever Platinum Stores: Building a brand for the community, Philip C. ZERRILLO, Sarita MATHUR, and Pannapachr ITTHIOPASSAQUL

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Cultural transformation at Microsoft IT India: Too fast or just right?, Indranil BOSE, Vamsi VALLURUPALLI, and Havovi JOSHI

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Rolls-Royce in Singapore: Becoming a real partner in the group’s global network, Arnoud DE MEYER and Havovi JOSHI

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Tiger Balm: The future of a heritage, Doreen KUM

Cases from 2014

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#Coolestinterviewever: Inside the world’s first end-to-end recruitment campaign on Twitter, Tanvi GAUTAM

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The Senior Citizen Home Safety Association: Enabling active, ageing-in-place in Hong Kong, Alfred WU and Christopher DULA

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DHL envirosolutions Australia: End-of-life management services for e-waste, Lieven DEMEESTER and Christopher DULA

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Greenpac: The challenges of keeping it ‘green’, Arcot Desai NARASIMHALU and Sanjana KOHLI

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Manila water: From privatisation to sustainable growth, Chee Wei KWAN and Christopher DULA

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Massive collective: Redefining cool nightspots, Willem SMIT and Adina WONG

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‘Ummeed’: Building hope for children with developmental disabilities in India, Philip C. ZERRILLO, Sanjana KOHLI, and Havovi JOSHI

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Tropdicorp: One bug's enemy is another man's friend, Philip C. ZERRILLO and George HYLDEN

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DBS: Transforming the culture of an Asian bank, Mark CHONG and Chi Wei CHAN

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Dodla Dairy: Churning the business of milk in India, Srinivas REDDY and Sanjana KOHLI

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Intergenerational management at GlaxoSmithKline in Asia Pacific, Poornima LUTHRA and Christopher DULA

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Productivity Improvement Project (PIP): Global operational incentive alignment at Infineon, Holly OTT and Christian HANUS

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Rainmaker Labs: Commercialising a great idea, Arcot Desai NARASIMHALU and Sarita MATHUR

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State Bank of India: Breaking entry barriers and building an identity in Singapore, Swee Liang TAN, Sarita MATHUR, and S. N. VENKATARAMANAN

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Green Freight Asia (A): Driving the adoption of sustainable supply chain practices, Jason WOODARD and Christopher DULA

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Green Freight Asia (B): Navigating toward a successful partnership, Jason WOODARD and Christopher DULA

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Green Freight Asia (C): The road ahead, Jason WOODARD and Christopher DULA

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Guns and roses: Educating educators through peer coaching programme (A), Swee Liang TAN, Michael NETZLEY, and Sarita MATHUR

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Guns and roses: Educating educators through peer coaching programme (B), Swee Liang TAN, Michael NETZLEY, and Sarita MATHUR

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Konecranes: Lifting not just ‘things’, but entire businesses, to new heights, Kirsti LINDBERG-REPO and Havovi JOSHI

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Social Capital Ventures: Water for life in the Cambodian countryside, Anne-Valerie OHLSSON-CORBOZ and Philip C. ZERRILLO

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The Hour Glass Company: The march of time, Stephen WYATT and Adina WONG

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The Shangri-La Bosphorus Hotel: Extending the famed Shangri-La hospitality to Turkey, Srinivas REDDY and Havovi JOSHI

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Unilever Vietnam: A one-rinse revolution towards a sustainable future (A), Srinivas REDDY, Christopher DULA, and Adina WONG

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Unilever Vietnam: A one-rinse revolution towards a sustainable future (B), Srinivas REDDY, Christopher DULA, and Adina WONG

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Launching W Singapore – Sentosa Cove: Starwood Hotel’s digital strategy to drive bookings, Srinivas K. REDDY and Christopher DULA

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Olympus: When the gods came tumbling down, Anne-Valerie OHLSSON-CORBOZ and Michèle B. BERG

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Quantine: Virtualising the interview process, Arcot Desai NARASIMHALU and Adina WONG

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Groupon India: The great onion digital sale, Srinivas K. Reddy, Sarita MATHUR, and Meghana VASISHT

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Actis: Private equity investments in a capricious market, Meng Ann LIM and Sarita MATHUR

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Asia Pacific Breweries: A big gulp for Heineken?, Stephen WYATT and Sarita MATHUR

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Microsoft IT India: A journey in business model transformation, Indranil BOSE, Ashish JHA, and Havovi JOSHI

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Rolls-Royce in Singapore: Harnessing the power of the ecosystem to drive growth, Arnoud DE MEYER, Peter WILLIAMSON, Havovi JOSHI, and Christopher DULA

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Singapore Airlines scoots into the low-cost long-haul category, Willem SMIT and Christopher DULA

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Traphaco: Choices for the future, Mats LINGBLAD

Cases from 2013

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Chingay Parade: Opportunities in community engagement and corporate social responsibility in Singapore, Charles CHOW and Christopher DULA

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Commuter complaints on SMRT train breakdowns, Susheela A. VARGHESE

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GVK EMRI: Social entrepreneurship and innovation in emergency medical response, Srinivas K. REDDY, Sarita MATHUR, and Rajesh CHANDY

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Innova Technology (A): Seeking a market for anti-loss devices, Arcot Desai NARASIMHALU, Sarita MATHUR, and Adina WONG

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Innova Technology (B): Growing the business for anti-loss devices, Arcot Desai NARASIMHALU and Sarita MATHUR

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Made in India: Cisco reroutes innovation, Srinivas K. REDDY and Havovi JOSHI

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Mysore Sandals Millennium: The launch of India’s most expensive soap, Srinivas K. REDDY and Havovi JOSHI

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Singapore Post: Transforming mail services in the Internet age, Reddi KOTHA and Havovi JOSHI

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Sussing out sustainability: The case of Singapore's property developers, Soo Chiat HWANG and George HYLDEN

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The daily times in changing times: The Hong Kong Daily Times, Richard R. SMITH

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Gillette’s “Shave India Movement”: Razor sharp against the stubble (A), Srinivas K. REDDY and Christopher DULA

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Gillette’s “Shave India Movement”: Razor sharp against the stubble (B), Srinivas K. REDDY, Christopher DULA, and Adina WONG

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Vista View Corporation: Implementing a global manufacturing project in China, Subrata PAL

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Banning telecommuting at Yahoo!, Jovina ANG

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‘Campus connect’: An Infosys program to develop India’s information technology ecosystem, Arnoud DE MEYER, Peter WILLIAMSON, Havovi JOSHI, and Christopher DULA

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Brewing the perfect blend: Starbucks enters India, Philip C. ZERRILLO, Sarita MATHUR, and Havovi JOSHI

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City Developments Limited: A journey in sustainable business development, Soo Chiat HWANG and Havovi JOSHI

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Jungle Beer: An entrepreneur’s journey, Kapil R. TULI and Christopher DULA

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Novartis loses patent battle in India: Time to realign the business model to emerging markets?, Srinivas K. REDDY, David LLEWELYN, and Sarita MATHUR

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Rising from the ashes: Satyam’s story, Tanvi GAUTAM

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Sentosa (A): Asia’s favourite playground, Jason WOODARD and Kevin SPROULE

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Sentosa (B): Creating a platform for integrated customer engagement, Jason WOODARD and Kevin SPROULE

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Sentosa (C): Advancing Sentosa’s strategy through integrated customer engagement, Jason WOODARD and Kevin SPROULE

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Tiger Airways Australia: Mayday! Mayday! A lesson in crisis management, See Liang FOO and Christopher DULA

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“Way smarter”: Valuair in the budget airline industry, Terence FAN

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The birth of Dunia (B): Time to actively start lending?, Swee Liang TAN, Kevin SPROULE, and S. N. VENKATARAMANAN

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Audi Fashion Festival: Building a brand with Singapore, Charles CHOW and Kevin SPROULE

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Generations at TCS: Ever changing workforce, Poornima LUTHRA, Kevin SPROULE, and S. N. VENKATARAMANAN

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Resurrecting an institution through the power of story: Singapore’s new natural history museum (A), Mark CHONG

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Resurrecting an institution through the power of story: Singapore’s new natural history museum (B), Mark CHONG

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The gold misses in South Korea: Icons in marketing to Gangnam, Dae Ryun CHANG and Kevin SPROULE

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Trusting “Gangbangers” in war and peace, Gregor HALFF

Cases from 2012

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A mindfulness training program at IF Insurance, Jochen REB

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Lipton Tea in Turkey: Infusing a real flavour of sustainability, Philip C. ZERRILLO and Havovi JOSHI

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‘Udaan’: TATA Salt’s endeavour to grow market share, Kapil R. TULI, Jyoti PATANKAR, and Havovi JOSHI

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Developing local leadership in Infineon Technologies Asia Pacific operations, Holly OTT

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Jayaashree Industries: Revolutionising sanitary pad use in India, Arcot Desai NARASIMHALU and Christopher DULA

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The Fukushima nuclear disaster: Leadership in crisis, Jochen REB, Yoshisuke IINUMA, and Havovi JOSHI

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NTUC Income’s orange force: Powering forward to innovative paths of customer excellence, Rajendra K. SRIVASTAVA and Havovi JOSHI

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TATA Chemicals brand consolidation: Power of one?, Kapil R. TULI and Kevin SPROULE

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The Fukushima nuclear disaster: Causes, consequences and implications, Jochen REB, Yoshisuke IINUMA, and Havovi JOSHI

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The Oreo in China: Time to get it right or to get out, Srinivas K. REDDY and Kevin W. SPROULE

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Crisis management at Goldman Sachs: Whistle-blower or disgruntled Employee?, Timothy ZEE