This collection consists of cases written by faculty of the Singapore Management University and the case writers with Centre for Management Practice (CMP) at Singapore Management University. The cases are focused largely on organisations operating in Asia. Cases aim to expose a student to interesting scenarios, situations or problems and with the guidance of the faculty member, students discuss and analyse the case.

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Cases from 2022

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Innovating coatings at Nipo International, Pascale CRAMA, Chon Phung LIM, Cintia KULZER SACILOTTO, and Jovina ANG

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Neeuro: Revolutionising digital therapeutics through open innovation, Pascale CRAMA, Christopher DULA, Chon Phung LIM, and Cintia KULZER SACILOTTO

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Openspace Ventures: Sustainable Venture Capital, Matt DEARTH and Melvyn TEO

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Robowealth: Bringing investment opportunities to the masses, Chiraphol N. CHIYACHANTANA, David K. DING, Pattarawan PRASARNPHANICH, and Chi Wei Chan

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Stock-up vs stock-out: The inventory management dilemma at a mobile clinic, Alan ZELLER, Kwan Eng WEE, and Sin Mei CHEAH

Cases from 2021

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Bank of Singapore’s EAM business: Standing tall against competition, T. Mandy THAM, Esther KONG, and Juliana KOH

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LGB Bank: Composite microservices in a large global bank (A), Alan MEGARGEL and Christopher M. POSKITT

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LGB Bank: Composite microservices in a large global bank (B), Alan MEGARGEL and Christopher M. POSKITT

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LGB Bank: Composite microservices in a large global bank (C), Alan MEGARGEL and Christopher M. POSKITT

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LGB Bank: Composite microservices in a large global bank (D), Alan MEGARGEL and Christopher M. POSKITT

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NIO: Battling Tesla with Battery as a Service, Shantanu BHATTACHARYA and Lipika BHATTACHARYA

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Creating a representative voice: The Association of Independent Wealth Managers (AIWM) in Singapore, T. Mandy THAM, Esther KONG, and Juliana KOH

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Developing the DfMA ecosystem in Singapore’s construction industry, Arnoud DE MEYER and Sheetal MITTAL

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Duolingo: Play, Not Pay, to Learn Languages, Kenneth GOH and Sin Mei CHEAH

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Driving successful ageing in Singapore, Kheng Min MA, Jovina ANG, and Sheetal BHARDWAJ

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g&m: Digital transformation of an insurance agency, Gary PAN, Lipika BHATTACHARYA, and Benjamin Huan Zhou LEE

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Honestbee: Adding a brick and mortar store to its online business, Wee Liang TAN, David GOMULYA, David CHAN, and Chi Wei Chan

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HP wealth management: Pioneering external asset management in Singapore, T. Mandy THAM, Esther KONG, and Juliana KOH

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Popular Bookstore: Evolving into an omni-channel retailer, Geoffrey DA SILVA and Chi Wei Chan

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Sinwattana: Raising capital through crowdfunding, Chiraphol N. CHIYACHANTANA, Pattarawan PRASARNPHANICH, and Chi Wei CHAN

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Tackling customer pain points one by one: How TranSwap converted banking diehards, Wee Liang TAN, Kok Beng NEO, and Thomas LIM

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The rise and demise of Airbus A380, Xuesong GENG and Lipika BHATTACHARYA

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Alibaba Cainiao’s Smart green logistics strategy: Good for the earth, good for the business, Hao LIANG and Sin Mei CHEAH

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InfraCo Asia: Bringing wireless broadband to Indonesia’s rural regions, Ijlal NAQVI, Thomas LIM, and Flocy JOSEPH

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Kino Biotech and Kinofy: Shifting from “I” to “We”, Hsin Ning YONG, Xuesong GENG, and Wee Kiat LIM

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One room at a time: SensorFlow’s sustainable energy management system for the hospitality industry, Reddi KOTHA and Lakshmi Appasamy APPASAMY

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Suu Balm: From lead user innovation to rapid growth, Pascale CRAMA, Lipika BHATTACHARYA, and Chon Phung LIM

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A bitter pill for pharmaceutical counterfeits: Behind China’s serialisation technology, Wee Liang TAN and Sin Mei CHEAH

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AllIn: Inclusion and diversity at Dow in Asia Pacific, Hwee Hoon TAN and Thomas LIM

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Digital transformation of the Certis group: Delivering beyond security services, Steven M. Miller and Sin Mei CHEAH

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Federated Hermes – Improving ESG through active engagement with portfolio companies, Kenneth GOH and Jovina ANG

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Wistron vs. Luxshare: US-China trade war and its decoupling effects from China, Jonathan CHEE and Xuesong GENG

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Yung Kee: Resolving corporate governance troubles in a Hong Kong-based family business, Holly YANG, Rencheng WANG, and Wee Kiat LIM

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August Berg: Promoting an accessible luxury watch via social media, Patricia LUI and Lipika BHATTACHARYA

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Bottlenecks and batching in dragon fruit jam production, Kwan Eng WEE and Sin Mei CHEAH

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Turning the tide: The journey of rebuilding for success, T. Mandy THAM, Esther KONG, and Juliana KOH

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Gucci: Staying relevant in luxury over a century, Nirmalya KUMAR and Sheetal MITTAL

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XDel Singapore: Using technology to deliver simplicity, Yuanto KUSNADI, Gary PAN, and Thomas LIM

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Bus Uncle chatbot: Creating a successful digital business, Yuet Nan WONG, Siu Loon HOE, and Jovina ANG

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Bynd Artisan: A retail luxury brand’s journey of innovation and transformation, Kapil R. TULI and Sheetal MITTAL

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China’s Kweichow Moutai: Hangover on the horizon at the world’s most valuable liquor company? (A) (Chinese version), Srinivas K. REDDY, Lakshmi APPASAMY, and Havovi JOSHI

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China’s Kweichow Moutai: Hangover on the horizon at the world’s most valuable liquor company? (B) (Chinese version), Srinivas K. REDDY and Havovi JOSHI

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SMU challenge, Poh-Sun Seow, Sterling HUANG, Suay Peng WONG, and Thomas LIM

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Cybersecurity at FireEye: Human + AI, Steven M. MILLER and Lipika BHATTACHARYA

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Rewa Solar India: PPP innovation unleashed, PHANG Sock Yong and Lipika BHATTACHARYA

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Taiger AI: Unbundling the business value of NLP, Seema CHOKSHI, Lipika BHATTACHARYA, and Wee Kiat LIM

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Zenxin Organic: From brick & mortar to digital retail, Patricia LUI and Lipika BHATTACHARYA

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Corruption at UNHCR refugee camps: Can it be tackled?, Clara PORTELA and Dileep NAIR

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Innovating Singapore’s chicken rice, Pascale CRAMA, Chon Phung LIM, Cintia KULZER SACILOTTO, and Jovina ANG

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PT Lippo Karawaci Tbk: Value creation in an integrated property company, Benedict S. K. KOH

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Shining a ray of hope through COVID-19, Kenneth GOH and Jovina ANG

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Tackling fraud and corruption in the United Nations, Clara PORTELA and Nair Dileep

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The Michelin rating system: Cracking the code of the stars, Jonathan CHEE and Srinivas K. REDDY

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PUB’s PPP journey: Learning how to make the most of a scarce resource, Sock Yong PHANG, Thomas LIM, and Flocy JOSEPH

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The United Nations’ Oil-For-Food Programme in Iraq: Good intentions that went awry?, Clara PORTELA and Dileep NAIR

Cases from 2020

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Hayman Microfinance: CSR in Myanmar, Heli WANG and Sheetal BHARDWAJ

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National University Cancer Institute Singapore: Pioneering an innovative healthcare model, Daniel Z. MACK, Katharina LANGE, Chi Wei Chan, and Adina WONG

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Pinduoduo: Driving e-commerce in rural China to improve farmers’ livelihoods, Hao LIANG and Sin Mei CHEAH

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The Covid-19 crisis in Thailand: Charting a safe and sustainable path to recovery, Aurobindo GHOSH, Wee Kiat LIM, and Kalyan BHAUMIK

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Visa: Adapting to a world of fintechs, Kapil R. TULI, Sheetal MITTAL, and Christopher BONCIMINO

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Japan’s Sharp Corporation: Aiming to boost its competitive edge (A), Kannan SRIKANTH and Chi Wei CHAN

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Japan’s Sharp Corporation: Aiming to boost its competitive edge (B), Kannan SRIKANTH and Chi Wei CHAN

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Transforming the vision of retail with AI: Visenze, Seema CHOKSHI and Lipika BHATTACHARYA

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China’s Kweichow Moutai: Hangover on the horizon at the world’s most valuable liquor company? (A) (English version), Karempudi Srinivas REDDY, Lakshmi APPASAMY, and Havovi Heerjee JOSHI

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China’s Kweichow Moutai: Hangover on the horizon at the world’s most valuable liquor company? (B) (English version), Karempudi Srinivas REDDY, Lakshmi APPASAMY, and Havovi Heerjee JOSHI

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From franchisee to startup: The birth of LiHO bubble tea, Seshan RAMASWAMI and Adina WONG

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Going digital? Mission possible: Hawkers United – Dabao 2020’s takeaway from the pandemic fallout, Yi Meng LAU, Siaw Ling LO, and Thomas LIM

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Growing Mapletree: Singapore’s real estate finance company (A), Gerard GEORGE, Wanjun WONG, and Lipika BHATTACHARYA

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Growing Mapletree: Singapore’s real estate finance company (B), Gerard GEORGE and Wanjun WONG

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Too long for comfort: Tackling consultation wait time at a hospital emergency department, Marcus ANG, Arthur Ruey Heng HU, and Sean Shao Wei LAM

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Johnson & Johnson’s choice of regional headquarters and innovation hub: Why Singapore?, Arnoud DE MEYER and Lipika BHATTACHARYA

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Johnson & Johnson’s choice of regional headquarters and innovation hub: Why Singapore?, Arnoud Cyriel Leo DE MEYER and Lipika BHATTACHARYA

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Schneider Electric: Optimising business opportunities from its regional HQ in Singapore, Arnoud DE MEYER and Chi Wei Chan

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Where next? Identifying new supermarket locations for the Dairy Farm Group, Marcus ANG, Yongchang CHEN, and Yong Long FOO

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Women@Work, Roy CHUA, Hye Jung EUN, and Mengzi JIN

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Women@Work (Chinese version), Roy CHUA, Jung Eun HYE, and Mengzi JIN

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Century galaxy group: The price of compassion, Tzu-Kuan CHIU, Hao LIANG, and Jialun WANG

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From crowdfunding to digital banking: The evolution of funding societies, Swee Liang TAN, Thomas LIM, Yoke Wang TOK, and Thitipat CHANSRINIYOM

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Innovate or Dye: How Matex International innovates for sustainability, Kenneth GOH and Thomas LIM

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Iuiga’s challenge: Is omni-channel worth it?, Sandeep R. CHANDUKALA, Ernst C. OSINGA, and Sheetal MITTAL

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Smile again! Applying design thinking to improve the dental patient’s experience, Reddi KOTHA, Ted TSCHANG, and Sin Mei CHEAH

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Technical Note: What is Marketing?, Nirmalya KUMAR

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The healthcare analytics landscape in Singapore: Evolving to deliver better care, Kar Way TAN, Sean Shao Wei LAM, and Sin Mei CHEAH

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Emerging hope Lanka: Empowering rural women in Sri Lanka, Wee Liang TAN and Sin Mei CHEAH

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PropertyGuru: Driving AI powered real estate, Seema CHOKSHI and Lipika BHATTACHARYA

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United we thrive: How The Guardian Media Group returned to the black, Arnoud DE MEYER and Thomas LIM

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Carlos Ghosn: The rise and fall of an automobile legend (A), Jochen REB, Abhijeet VADERA, and Sin Mei CHEAH

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Carlos Ghosn: The rise and fall of an automobile legend (B), Jochen REB, Abhijeet VADERA, and Sin Mei CHEAH

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DBS: Digital transformation to best bank in the world, Annie KOH, Robin SPECULAND, and Adina WONG

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Funding societies: Using fintech to support small businesses in Singapore, Michelle P. LEE, Hannah H. CHANG, and Anirban MUKHERJEE

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Semicon India: Demystifying workforce analytics (A), Fermin DIEZ, H. H. TAN, and Lakshmi APPASAMY

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Semicon India: Demystifying workforce analytics (B), Fermin DIEZ, H. H. TAN, and Lakshmi APPASAMY

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Vodien internet solutions: From building websites to powering the digital back-end of business, Kenneth GOH and Christopher DULA

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When the customer is not queen: The cautionary tale of Sasa Singapore, Siaw Ling LO, Yi Meng LAU, and Thomas LIM

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Anu at Tech-edu (A), Roy CHUA and Havovi JOSHI

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Anu at Tech-edu (B), Roy CHUA and Havovi JOSHI

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Anu at Tech-edu (C), Roy CHUA and Havovi JOSHI

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Carousell: Growing a peer-to-peer mobile app business by building a community, Seshan RAMASWAMI, Bonny Mei Qi CHEANG, Yuxi LIU, Nicole Quan Fang FOO, and Sin Mei CHEAH

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Vinschool: The triumphs and challenges of scaling Vingroup’s not-for-profit school, Chin Tiong TAN and Lipika BHATTACHARYA

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Ant Financial: The road to financial inclusion in China through QR codes and technology-as-a-service, Hao LIANG, Jialun WANG, Gabriel Pang Keat LIM, and Tzu-Kuan CHIU