Robowealth: Bringing investment opportunities to the masses
Publication Type
Case
Publication Date
1-2022
Abstract
Chonladet Khemarattana, CEO of Robowealth Group, an investment advisory company, wanted to disrupt the traditional investment advisory industry in Thailand by promoting greater financial inclusion. He founded a financial technology (FinTech) start-up, Robowealth, that could provide investment opportunities for every Thai citizen; it would help Thais achieve financial freedom.
The traditional investment advisory industry helped high net worth individuals (HNWI) build their investment portfolios. This process required relationship managers to understand the investment goals, risk tolerance and time horizon of their clients before implementing an investment strategy.
Robowealth used technology to build user-friendly digital platforms that used algorithms to drive investment decisions. It sought to capitalise on the digitisation trend to reach consumers through an easy-to-download app. Even low-income workers would be able to make small investments and benefit from diversification. Robowealth also developed a business-to-business (B2B) channel that allowed collaborations with other industry players in order to build a more efficient financial ecosystem for locals.
Keyword(s)
Investment management services, FinTech, Entrepreneurship, Innovation, Robo-advisors
Discipline
Asian Studies | Finance and Financial Management | Portfolio and Security Analysis
Research Areas
Finance
Data Source
Published Sources
Industry
Banking and investment industry
Geographic Coverage
Thailand
Temporal Coverage
2021
Education Level
Postgraduate; Undergraduate
Case ID
SMU-21-0038
Additional URL
https://cmp.smu.edu.sg/case/5226
Comments
SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links:
For purchase of the case and supplementary materials via The CMP Shop, please access the following link:
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: