CALISTA: Enhancing digital trade infrastructure with value-added services
Publication Type
Case
Publication Date
4-2022
Abstract
Set in June 2021, the case documents the evolution and outcomes of CALISTA, a trade facilitation platform launched by Global eTrade Services (GeTS), Singapore, in 2018. With an affordable subscription model, CALISTA aided smooth trade flow by enabling single window management of the compliance, logistics, and trade finance.
The COVID-19 pandemic disrupted international trade flows and altered consumer behaviour, spurring the boom of eCommerce. The scenario prompted the trade community to embrace trade automation in its quest for predictability, visibility and efficiency. Consequently, CALISTA’s sales nearly doubled. However, driven by a legacy mindset, many SMEs were still doing trade the old-fashioned way. Kok Keong Chong, the Chief Executive Officer of GeTS, wondered how he could bring on board more customers to CALISTA.
By analysing the case, students would learn to 1) leverage Single Window Systems for efficient delivery and access to public services, develop viable digital platforms, 2) build scalable infrastructure using digital platforms, 3) foster tacit public-private partnerships to co-create infrastructure, 4) use digital platforms to achieve market access, efficiency, growth and sustainability, and 5) evaluate the efficiency of business models from the perspective of different stakeholders using Business Model Canvas.
Keyword(s)
Digital Platforms, Digital Disruption, IT Infrastructure, Infrastructure and urban development, Business Models, Business Model Canvas
Discipline
Infrastructure | Technology and Innovation
Data Source
Field Research
Industry
Distribution and Logistics Industry
Geographic Coverage
Singapore
Temporal Coverage
2021
Education Level
Executive Education; Postgraduate; Undergraduate
Publisher
Singapore Management University
Case ID
SMU-22-0002
Additional URL
https://cmp.smu.edu.sg/case/5366
Comments
SMU Faculty/Staff can download the case and teaching note with your SMU login ID and Password via the following links:
For purchase of the case and supplementary materials via The CMP Shop, please access the following link:
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links: