Cases from 2020
Thai Wah: Transformation and innovation for sustainable growth, Annie KOH, Thomas LIM, and Adina WONG
FWD: Customer-centric marketing in online insurance, Patricia Lui and Lipika BHATTACHARYA
Developing an innovative retail concept to showcase the smart home of the future, Geoffrey DA SILVA and Sin Mei CHEAH
Accounting for the collapse of Dick Smith, Sterling HUANG and Chi Wei CHAN
Amazon: Facing low customer satisfaction in Singapore, Marcus ANG and Yongchang CHEN
Kobe influencer marketing: Building brand awareness via social media, Patricia LUI and Lipika BHATTACHARYA
KYY: Storage assignment in a unit-load warehouse, Yun Fong LIM and Marcus ANG
Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) challenge, Seshan RAMASWAMI, S. N. VENKAT, and Chi Wei CHAN
Moss & Associates: Accounting for qualitative financial fraud using data mining, Swapna GOTTIPATI and Venky SHANKARARAMAN
Music Securities: Making an impact through crowdfunding, Hao LIANG, Anant KAPOOR, and Bihong HUANG
Nium: Leveraging fintech to disrupt cross-border remittance services, Annie KOH, David FERNANDEZ, and Sin Mei CHEAH
Cases from 2019
Airport retailing at Mondelez: The launch of Toblerone crunchy almond in Asia, Seshan RAMASWAMI and Rajiv MALHOTRA
Globe Telecom: Redefining telecommunication in the Philippines, Philip C. ZERRILLO, Havovi JOSHI, and Christopher DULA
Battling dirty toilets: Singapore’s final frontiers, Rosie CHING and Jing Hui Nicholas LEE
Red flags accounting fraud game, Poh Sun SEOW, Gary PAN, and Thomas LIM
Starbucks China: Facing Luckin, the local disruptor, Nirmalya KUMAR and Sheetal BHARDWAJ
Twitter’s acquisition of magic pony technology in the race for AI, Kenneth T. GOH, Sin Mei CHEAH, and Sin Mei CHEAH
Artepharm: Commercialising the Malaria cure in Africa, Hao LIANG, Adina WONG, and Jiang HAN
Sun Ray Scheme: Building leadership capabilities in the social service sector, Jonathan Henry CHANG and Chi Wei CHAN
ARM Holdings: IP licensing to internet of things, Howard THOMAS and Lipika BHATTACHARYA
Asia Alpha Management (A): Tackling a Volatile Market, Philip Charles ZERRILLO and Matthew Louis DEARTH
Asia Alpha Management (B): Tackling a Volatile Market, Philip Charles ZERRILLO and Matthew Louis DEARTH
Encompass: Creating innovation in broadcast, everyday (A), Arnoud Cyriel Leo DE MEYER and Anne-Valerie OHLSSON-CORBOZ
Encompass: Creating innovation in broadcast, everyday (B), Arnoud Cyriel Leo DE MEYER and Lipika BHATTACHARYA
Iuiga’s Conundrum: ‘Clicks’’ only or ‘Bricks’ too?, Kapil R. TULI, Sandeep R. CHANDUKALA, and Sheetal BHARDWAJ
Bellamy’s turnaround in China, Sterling HUANG and YouTing ZHOU
Grab: Building a leading O2O technology company in Southeast Asia, Richard Raymond SMITH and Adina WONG
Growing a global forest: Ant Financial, Alipay, and the Ant Forest, Ryan MERRILL, Hannah H. CHANG, Hao LIANG, and Yang LAN
Maybank: Organisational transformation through human resources, Fermin Augusto DIEZ, Lakshmi APPASAMY, and Adina WONG
Singapore Management University: Marketing a Master of Business Administration Programme, S. RAMASWAMI, Michelle P. LEE, and Chi Wei CHAN
Singapore’s ‘Crazy Rich Asians’ experience of city branding, Chee Wei TAN, Jiao TAN, Vignesh BASKARAN, and Mark CHONG
Stranded: A spark of hope, Jayarani and Lakshmi APPASAMY
Bold and responsible leadership in uncharted waters: The future of BW Tankers, Annie KOH, Flocy JOSEPH, and Sin Mei CHEAH
Mobike: A worthy bike-sharing unicorn?, Hao LIANG and Chi Wei CHAN
Navigating an eternal ocean – EnerGaia’s emergent strategy in the market for Spirulina, Simon J.D. SCHILLEBEECKX and Ryan Knowles MERRILL
Smartkarma: Market opportunity in investment research, Reddi KOTHA and Lipika BHATTACHARYA
Accountant-general department: Empowering public sector finance through data analytics in Singapore, Gary PAN and Chi Wei CHAN
Prudential Singapore: Subsidiary CEO succession – Trick or treat, Gordon PERCHTHOLD and Lipika BHATTACHARYA
REC solar: Strategising on a solar coaster, Xuesong GENG and Lipika BHATTACHARYA
SMRT: Internal crisis leadership, Augustine PANG and Lakshmi APPASAMY
The corporate social responsibility of TQLS group in the Liangshan prefecture (A), Heli WANG, Sin Mei CHEAH, Bo HE, and Hongliang ZHANG
The corporate social responsibility of TQLS group in the Liangshan prefecture (B), Heli WANG, Sin Mei CHEAH, Bo HE, and Hongliang ZHANG
The corporate social responsibility of TQLS group in the Liangshan prefecture (C), Heli WANG, Sin Mei CHEAH, Bo HE, and Hongliang ZHANG
The founding of Flipz: Living the entrepreneurship dream?, Kenneth T. GOH and Sin Mei CHEAH
Agoda: Perpetual disruption and post-acquisition challenges, Kenneth T. GOH, Lipika BHATTACHARYA, and Chi Wei CHAN
DBS India: Banking on the unbanked, Swee Liang TAN and S. N. VENKATARAMANAN
Memaksa Steel, Philip Charles ZERRILLO
Seng Hua Hng foodstuffs: Cracking the camel nut for growth, using data analytics, Gary PAN, Sin Mei CHEAH, and Lipika BHATTACHARYA
Shrimp on smartphones? eFishery: Agile innovation in Indonesian aquaculture (A), Simon J.D. SCHILLEBEECKX and Adina WONG
Shrimp on smartphones? eFishery: Agile innovation in Indonesian aquaculture (B), Simon J.D. SCHILLEBEECKX and Adina WONG
The thought collective: Challenges in balancing social and financial goals (A), Kenneth T. GOH, SEAH WAN ZHEN, and Chi Wei CHAN
The thought collective: Challenges in balancing social and financial goals (B), Kenneth T. GOH, SEAH WAN ZHEN, and Chi Wei CHAN
Bettr Barista: A shot at better lives, Heli WANG, Sheetal BHARDWAJ, and Adeline Natalia Sue Yi LAI
City Mart: Creating an ecosystem and corporate synergies in the Myanmar market; A blueprint for expanding in frontier economies, Philip Charles ZERRILLO and Adina WONG
Driving change at Appliances International, India (A), Roy Y. J. CHUA, Sheetal BHARDWAJ, and Jovina ANG
Driving change at Appliances International, India (B), Roy Y. J. CHUA, Sheetal BHARDWAJ, and Jovina ANG
Homage: Harnessing technology to tackle Singapore’s ageing challenges, Jonathan Henry CHANG and Lakshmi. APPASAMY
iCare benefits: Assisting low income retail consumers in Vietnam – Part A, Howard THOMAS, Aurobindo GHOSH, and Chi Wei CHAN
iCare benefits: Assisting low income retail consumers in Vietnam – Part B, Howard THOMAS, Aurobindo GHOSH, and Chi Wei CHAN
Stark Resorts: Taking care of what’s “bugging” your guests, Philip Charles ZERRILLO and Josephine Huiping TAN
Structo: A start-up in 3D printing for the dental industry, Reddi KOTHA and Lipika BHATTACHARYA
Veriown: Connecting the invisible woman in India, Howard THOMAS and Sheetal BHARDWAJ
Cases from 2018
Café Betterfield: Optimising the food menu, ANG, Marcus and HU RUEY HENG ARTHUR
Great Women: Integrating micro-entrepreneurs into the regional value chain, Howard THOMAS and Lakshmi APPASAMY
Luxola to Sephora online: Opportunities in beauty, Reddi KOTHA and Lipika BHATTACHARYA
Data analytics-driven e-Commerce for the small seller: Zilingo, Reddi KOTHA and Lipika BHATTACHARYA
Amazon and Walmart on collision course, Nirmalya KUMAR and Sheetal BHARDWAJ
Juntos Global: Deploying human centered design to motivate the newly banked, Howard THOMAS and Lipika BHATTACHARYA
Kova: Becoming a Vietnamese household name in paint, Philip C. ZERRILLO, Adina WONG, and Sin Mei CHEAH
Miracle Mangroves: Funding of green shields in the Bay of Bengal, Simon J.D. SCHILLEBEECKX and Ryan MERRILL
Thien Long Group Corporation: Stationery success in Vietnam, dynamic ambition beyond, Philip Charles ZERRILLO, Havovi JOSHI, and Sheetal BHARDWAJ
SureCash: Promoting financial inclusion in Bangladesh, Aurobindo GHOSH and Lipika BHATTACHARYA
Divestment of Changi International Airport Services by Temasek Holdings, Terence P. C. FAN, Changhyun KIM, and Chaik Ming KOH
Mind the Drone: Virtual reality simulation, Gary Kok Yew CHAN and Lipika BHATTACHARYA
Zara in China and India, Nirmalya KUMAR, Sheetal BHARDWAJ, and Havovi JOSHI
Syntellix: Disrupting the medical implant titans with a screw that disappears, Adam TATARYNOWICZ, Havovi Heerjee JOSHI, and Christopher William DULA
Fullerton Myanmar: Delivering financial inclusion through social impact and technology, Howard THOMAS and Miguel SORIANO
Zalora: Dressing up the mobile app to engage customers, Srinivas K. REDDY, Sandeep R. CHANDUKALA, and Sarita MATHUR
SingHealth: Winning the war against diabetes, Markus KARNER, Katharina LANGE, and Adina WONG
Tiffany & Co: Omni-channel strategy for the Asian luxury consumer, Srinivas K. REDDY, Geoffrey DA SILVA, and Sheetal BHARDWAJ
Yangon Bakehouse: A social enterprise in Myanmar, Howard THOMAS and Sheetal BHARDWAJ
From heart to hands: Facilitating employment for persons with intellectual disabilities at MINDS (A) and (B), Jonathan CHANG and Adina WONG
Paris Baguette: Quintessentially French with love from Korea, Jin K. HAN, Sheetal BHARDWAJ, Havovi JOSHI, and Yong Seok SOHN
Sunmoon: Transforming an asset-heavy legacy business model, Simon J.D. SCHILLEBEECKX and Sheetal BHARDWAJ
Using data analytics to manage bed capacity at LCX hospital, Marcus ANG and Sean Shao Wei LAM
Improving ComfortDelGro’s flagging taxi business, Kannan SRIKANTH and Chi Wei CHAN
Suntec Singapore: Introducing innovations in the MICE industry, Yun Fong LIM and Chi Wei CHAN
Cases from 2017
Agile auditing at DBS: Embracing the future, See Liang FOO and Lipika BHATTACHARYA
DFS: Insuring customer service excellence through e-learning, Kapil R. TULI and Christopher DULA
Japan Airlines: Turning around to take off again, Philip C. ZERRILLO, Sheetal BHARDWAJ, Havovi JOSHI, and Akira MITSUMASU
The resilience of a disruptive innovator: Concorde Security, Paul LIM and Ivy PHUA
Cardpe: Assessing the market potential in a dynamic payments ecosystem in India, Saumya SINDHWANI and Lakshmi APPASAMY
Matrix Cellular: Tapping into innovation to disrupt a regulated and saturated market, Saumya SINDHWANI and Lakshmi APPASAMY
Rahzi’s dilemma: Decision-making at Samudera Pharma Corporation (A), Roy Y. J. CHUA and Havovi JOSHI
Rahzi’s dilemma: Decision-making at Samudera Pharma Corporation (B), Roy Y. J. CHUA and Havovi JOSHI
Rahzi’s dilemma: Decision-making at Samudera Pharma Corporation (C), Roy Y. J. CHUA and Havovi JOSHI
Asia Genomics: Making genetic testing a way of life - part (A) and part (B), Millie SUN and Adina WONG
iNET: Overcoming a legacy web portal at Singapore Management University, Kar Way TAN and Sheetal BHARDWAJ
Co-founders of the North: A strategy simulation game, Xuesong GENG, Saumya SINDHWANI, and Whitney ZHANG
GLC: Delivery through shared responsibility, Kar Way TAN, Venkataramanan (Venky) SHANKARARAMAN, and Chi Wei CHAN