Cases from 2020
Johnson & Johnson’s choice of regional headquarters and innovation hub: Why Singapore?, Arnoud Cyriel Leo DE MEYER and Lipika BHATTACHARYA
Schneider Electric: Optimising business opportunities from its regional HQ in Singapore, Arnoud DE MEYER and Chi Wei Chan
Where next? Identifying new supermarket locations for the Dairy Farm Group, Marcus ANG, Yongchang CHEN, and Yong Long FOO
Women@Work, Roy CHUA, Hye Jung EUN, and Mengzi JIN
Women@Work (Chinese version), Roy CHUA, Jung Eun HYE, and Mengzi JIN
Century galaxy group: The price of compassion, Tzu-Kuan CHIU, Hao LIANG, and Jialun WANG
From crowdfunding to digital banking: The evolution of funding societies, Swee Liang TAN, Thomas LIM, Yoke Wang TOK, and Thitipat CHANSRINIYOM
Innovate or Dye: How Matex International innovates for sustainability, Kenneth GOH and Thomas LIM
Iuiga’s challenge: Is omni-channel worth it?, Sandeep R. CHANDUKALA, Ernst C. OSINGA, and Sheetal MITTAL
Smile again! Applying design thinking to improve the dental patient’s experience, Reddi KOTHA, Ted TSCHANG, and Sin Mei CHEAH
Technical Note: What is Marketing?, Nirmalya KUMAR
The healthcare analytics landscape in Singapore: Evolving to deliver better care, Kar Way TAN, Sean Shao Wei LAM, and Sin Mei CHEAH
Emerging hope Lanka: Empowering rural women in Sri Lanka, Wee Liang TAN and Sin Mei CHEAH
PropertyGuru: Driving AI powered real estate, Seema CHOKSHI and Lipika BHATTACHARYA
United we thrive: How The Guardian Media Group returned to the black, Arnoud DE MEYER and Thomas LIM
Carlos Ghosn: The rise and fall of an automobile legend (A), Jochen REB, Abhijeet VADERA, and Sin Mei CHEAH
Carlos Ghosn: The rise and fall of an automobile legend (B), Jochen REB, Abhijeet VADERA, and Sin Mei CHEAH
DBS: Digital transformation to best bank in the world, Annie KOH, Robin SPECULAND, and Adina WONG
Funding societies: Using fintech to support small businesses in Singapore, Michelle P. LEE, Hannah H. CHANG, and Anirban MUKHERJEE
Semicon India: Demystifying workforce analytics (A), Fermin DIEZ, H. H. TAN, and Lakshmi APPASAMY
Semicon India: Demystifying workforce analytics (B), Fermin DIEZ, H. H. TAN, and Lakshmi APPASAMY
Vodien internet solutions: From building websites to powering the digital back-end of business, Kenneth GOH and Christopher DULA
Anu at Tech-edu (A), Roy CHUA and Havovi JOSHI
Anu at Tech-edu (B), Roy CHUA and Havovi JOSHI
Anu at Tech-edu (C), Roy CHUA and Havovi JOSHI
Carousell: Growing a peer-to-peer mobile app business by building a community, Seshan RAMASWAMI, Bonny Mei Qi CHEANG, Yuxi LIU, Nicole Quan Fang FOO, and Sin Mei CHEAH
Vinschool: The triumphs and challenges of scaling Vingroup’s not-for-profit school, Chin Tiong TAN and Lipika BHATTACHARYA
Ant Financial: The road to financial inclusion in China through QR codes and technology-as-a-service, Hao LIANG, Jialun WANG, Gabriel Pang Keat LIM, and Tzu-Kuan CHIU
Thai Wah: Transformation and innovation for sustainable growth, Annie KOH, Thomas LIM, and Adina WONG
FWD: Customer-centric marketing in online insurance, Patricia Lui and Lipika BHATTACHARYA
Developing an innovative retail concept to showcase the smart home of the future, Geoffrey DA SILVA and Sin Mei CHEAH
Accounting for the collapse of Dick Smith, Sterling HUANG and Chi Wei CHAN
Amazon: Facing low customer satisfaction in Singapore, Marcus ANG and Yongchang CHEN
Kobe influencer marketing: Building brand awareness via social media, Patricia LUI and Lipika BHATTACHARYA
KYY: Storage assignment in a unit-load warehouse, Yun Fong LIM and Marcus ANG
Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) challenge, Seshan RAMASWAMI, S. N. VENKAT, and Chi Wei CHAN
Moss & Associates: Accounting for qualitative financial fraud using data mining, Swapna GOTTIPATI and Venky SHANKARARAMAN
Music Securities: Making an impact through crowdfunding, Hao LIANG, Anant KAPOOR, and Bihong HUANG
Nium: Leveraging fintech to disrupt cross-border remittance services, Annie KOH, David FERNANDEZ, and Sin Mei CHEAH
Cases from 2019
Airport retailing at Mondelez: The launch of Toblerone crunchy almond in Asia, Seshan RAMASWAMI and Rajiv MALHOTRA
Globe Telecom: Redefining telecommunication in the Philippines, Philip C. ZERRILLO, Havovi JOSHI, and Christopher DULA
Battling dirty toilets: Singapore’s final frontiers, Rosie CHING and Jing Hui Nicholas LEE
Red flags accounting fraud game, Poh Sun SEOW, Gary PAN, and Thomas LIM
Starbucks China: Facing Luckin, the local disruptor, Nirmalya KUMAR and Sheetal BHARDWAJ
Twitter’s acquisition of magic pony technology in the race for AI, Kenneth T. GOH, Sin Mei CHEAH, and Sin Mei CHEAH
Artepharm: Commercialising the Malaria cure in Africa, Hao LIANG, Adina WONG, and Jiang HAN
Sun Ray Scheme: Building leadership capabilities in the social service sector, Jonathan Henry CHANG and Chi Wei CHAN
ARM Holdings: IP licensing to internet of things, Howard THOMAS and Lipika BHATTACHARYA
Asia Alpha Management (A): Tackling a Volatile Market, Philip Charles ZERRILLO and Matthew Louis DEARTH
Asia Alpha Management (B): Tackling a Volatile Market, Philip Charles ZERRILLO and Matthew Louis DEARTH
Encompass: Creating innovation in broadcast, everyday (A), Arnoud Cyriel Leo DE MEYER and Anne-Valerie OHLSSON-CORBOZ
Encompass: Creating innovation in broadcast, everyday (B), Arnoud Cyriel Leo DE MEYER and Lipika BHATTACHARYA
Iuiga’s Conundrum: ‘Clicks’’ only or ‘Bricks’ too?, Kapil R. TULI, Sandeep R. CHANDUKALA, and Sheetal BHARDWAJ
Bellamy’s turnaround in China, Sterling HUANG and YouTing ZHOU
Grab: Building a leading O2O technology company in Southeast Asia, Richard Raymond SMITH and Adina WONG
Growing a global forest: Ant Financial, Alipay, and the Ant Forest, Ryan MERRILL, Hannah H. CHANG, Hao LIANG, and Yang LAN
Maybank: Organisational transformation through human resources, Fermin Augusto DIEZ, Lakshmi APPASAMY, and Adina WONG
Singapore Management University: Marketing a Master of Business Administration Programme, S. RAMASWAMI, Michelle P. LEE, and Chi Wei CHAN
Singapore’s ‘Crazy Rich Asians’ experience of city branding, Chee Wei TAN, Jiao TAN, Vignesh BASKARAN, and Mark CHONG
Stranded: A spark of hope, Jayarani and Lakshmi APPASAMY
Bold and responsible leadership in uncharted waters: The future of BW Tankers, Annie KOH, Flocy JOSEPH, and Sin Mei CHEAH
Mobike: A worthy bike-sharing unicorn?, Hao LIANG and Chi Wei CHAN
Navigating an eternal ocean – EnerGaia’s emergent strategy in the market for Spirulina, Simon J.D. SCHILLEBEECKX and Ryan Knowles MERRILL
Smartkarma: Market opportunity in investment research, Reddi KOTHA and Lipika BHATTACHARYA
Accountant-general department: Empowering public sector finance through data analytics in Singapore, Gary PAN and Chi Wei CHAN
Prudential Singapore: Subsidiary CEO succession – Trick or treat, Gordon PERCHTHOLD and Lipika BHATTACHARYA
REC solar: Strategising on a solar coaster, Xuesong GENG and Lipika BHATTACHARYA
SMRT: Internal crisis leadership, Augustine PANG and Lakshmi APPASAMY
The corporate social responsibility of TQLS group in the Liangshan prefecture (A), Heli WANG, Sin Mei CHEAH, Bo HE, and Hongliang ZHANG
The corporate social responsibility of TQLS group in the Liangshan prefecture (B), Heli WANG, Sin Mei CHEAH, Bo HE, and Hongliang ZHANG
The corporate social responsibility of TQLS group in the Liangshan prefecture (C), Heli WANG, Sin Mei CHEAH, Bo HE, and Hongliang ZHANG
The founding of Flipz: Living the entrepreneurship dream?, Kenneth T. GOH and Sin Mei CHEAH
Agoda: Perpetual disruption and post-acquisition challenges, Kenneth T. GOH, Lipika BHATTACHARYA, and Chi Wei CHAN
DBS India: Banking on the unbanked, Swee Liang TAN and S. N. VENKATARAMANAN
Memaksa Steel, Philip Charles ZERRILLO
Seng Hua Hng foodstuffs: Cracking the camel nut for growth, using data analytics, Gary PAN, Sin Mei CHEAH, and Lipika BHATTACHARYA
Shrimp on smartphones? eFishery: Agile innovation in Indonesian aquaculture (A), Simon J.D. SCHILLEBEECKX and Adina WONG
Shrimp on smartphones? eFishery: Agile innovation in Indonesian aquaculture (B), Simon J.D. SCHILLEBEECKX and Adina WONG
The thought collective: Challenges in balancing social and financial goals (A), Kenneth T. GOH, SEAH WAN ZHEN, and Chi Wei CHAN
The thought collective: Challenges in balancing social and financial goals (B), Kenneth T. GOH, SEAH WAN ZHEN, and Chi Wei CHAN
Bettr Barista: A shot at better lives, Heli WANG, Sheetal BHARDWAJ, and Adeline Natalia Sue Yi LAI
City Mart: Creating an ecosystem and corporate synergies in the Myanmar market; A blueprint for expanding in frontier economies, Philip Charles ZERRILLO and Adina WONG
Driving change at Appliances International, India (A), Roy Y. J. CHUA, Sheetal BHARDWAJ, and Jovina ANG
Driving change at Appliances International, India (B), Roy Y. J. CHUA, Sheetal BHARDWAJ, and Jovina ANG
Homage: Harnessing technology to tackle Singapore’s ageing challenges, Jonathan Henry CHANG and Lakshmi. APPASAMY
iCare benefits: Assisting low income retail consumers in Vietnam – Part A, Howard THOMAS, Aurobindo GHOSH, and Chi Wei CHAN
iCare benefits: Assisting low income retail consumers in Vietnam – Part B, Howard THOMAS, Aurobindo GHOSH, and Chi Wei CHAN
Stark Resorts: Taking care of what’s “bugging” your guests, Philip Charles ZERRILLO and Josephine Huiping TAN
Structo: A start-up in 3D printing for the dental industry, Reddi KOTHA and Lipika BHATTACHARYA
Veriown: Connecting the invisible woman in India, Howard THOMAS and Sheetal BHARDWAJ
Cases from 2018
Café Betterfield: Optimising the food menu, ANG, Marcus and HU RUEY HENG ARTHUR
Great Women: Integrating micro-entrepreneurs into the regional value chain, Howard THOMAS and Lakshmi APPASAMY
Luxola to Sephora online: Opportunities in beauty, Reddi KOTHA and Lipika BHATTACHARYA
Data analytics-driven e-Commerce for the small seller: Zilingo, Reddi KOTHA and Lipika BHATTACHARYA
Amazon and Walmart on collision course, Nirmalya KUMAR and Sheetal BHARDWAJ
Juntos Global: Deploying human centered design to motivate the newly banked, Howard THOMAS and Lipika BHATTACHARYA
Kova: Becoming a Vietnamese household name in paint, Philip C. ZERRILLO, Adina WONG, and Sin Mei CHEAH
Miracle Mangroves: Funding of green shields in the Bay of Bengal, Simon J.D. SCHILLEBEECKX and Ryan MERRILL
Thien Long Group Corporation: Stationery success in Vietnam, dynamic ambition beyond, Philip Charles ZERRILLO, Havovi JOSHI, and Sheetal BHARDWAJ
SureCash: Promoting financial inclusion in Bangladesh, Aurobindo GHOSH and Lipika BHATTACHARYA