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Case Collection

This collection consists of cases written by faculty of the Singapore Management University and the case writers with Centre for Management Practice (CMP) at Singapore Management University. The cases are focused largely on organisations operating in Asia. Cases aim to expose a student to interesting scenarios, situations or problems and with the guidance of the faculty member, students discuss and analyse the case.

Cases from 2012 2012

DBS Bank: Championing change, Randall E. DURAN and Kevin SPROULE

Minh Long I Porcelain Co. Ltd., Philip C. ZERRILLO, Paolo CATASTI, and Anne-Valerie OHLSSON-CORBOZ

Navigauge: A disruptive innovation to measure car radio listening, Srinivas K. REDDY and Kevin SPROULE

POSCO’s journey: Building employee trust through communication, Mark CHONG

Communication at Microsoft Services Asia (A), Jovina ANG

Communication at Microsoft Services Asia (B), Jovina ANG

Viki: By the fans, for the fans, Mark CHONG and Kevin SPROULE

TATA Salt: What to do when a flanker brand grows up (A)?, Phillip C. ZERRILLO, Havovi JOSHI, and S. N. VENKATARAMANAN

TATA Salt: What to do when a flanker brand grows up (B)?, Phillip C. ZERRILLO, Havovi JOSHI, and S. N. VENKATARAMANAN

United Breweries Limited: Kingfisher Beer’s social media marketing machine, Philip C. ZERRILLO, S. N. VENKATARAMANAN, and Christopher DULA

Boosting babies: Singapore’s drive to raise birth rates, Susheela A. Varghese

Circos: Tapping into social media (A), Jason WOODARD and Kevin SPROULE

Circos: Tapping into social media (B), Jason WOODARD and Kevin SPROULE

Circos: Tapping into social media (C), Jason WOODARD and Kevin SPROULE

The birth of Dunia (A), Swee Liang TAN, Kevin SPROULE, and S. N. VENKATARAMANAN

The proposed merger of the Australian and Singaporean exchanges: A match made in heaven?, See Liang FOO and Ann-Valerie OHLSSON-CORBOZ

Vinamilk: Fruit juice for kids in Vietnam, Adel Fawzi DIMIAN and Kevin Sproule

Hamrlick Brewing, Philip C. ZERRILLO and Kevin SPROULE

Richard Wagner's legacy: 200 years of battle over business, Gregor HALFF

Cases from 2011 2011

Food Empire: A tale of two empires, Adel DIMIAN and Anne-Valerie OHLSSON-CORBOZ

Hospice Care Association: Turnaround of a healthcare non-profit organization, Adel DIMIAN and Anne-Valerie OHLSSON-CORBOZ

Memaksa Steel, Philip C. ZERRILLO

POSCO: Conglomerate-led social enterprise in South Korea, Dae Ryun CHANG and Kevin SPROULE

Starbucks in forbidden city, Michael A. NETZLEY, Bhatt Dev S/O DIGANTRAI, Desmond Yi Ming WONG, Weilin Ursula Laura TAN, and Yen Julia HEE

Tuning into client needs: Matching supply and demand for the television tuner division at infineon Asia-Pacific, Holly OTT

Twittamentary: Crowdsourcing a project, Michael A. NETZLEY

Cases from 2009 2009

A tattle tale?, Wee Ling LOO