Cases from 2025
The Mae Fah Luang Foundation under royal patronage: Uplifting the Doi Tung people in Thailand through the specialty coffee business, Chiraphol N. Chiyachantana, Hun-Tong TAN, Pattarawan Mai PRASARNPHANICH, and Thomas LIM
Vendor woes: How a perfect storm marred CrowdStrike’s reputation, Kiruthika RAMANATHAN, Rafael J. Barros, and Thomas LIM
B-Quik in the fast lane: Building a customer service brand in Thailand’s automobile industry, Kapil R. TULI and Sheetal MITTAL
Control techniques: Change management for company growth, Hwee Hoon TAN, Mahima RAO-KACHROO, Wee-Kiat Lim, and Randy DE GUZMAN
Nike’s consumer direct offense strategy: A hit or a miss?, Ernst C. OSINGA, Sandeep R. CHANDUKALA, and Sheetal MITTAL
Pyxis: Powering a sustainable maritime future with electric vessels, Annie KOH, Guan Seng KHOO, Sin Mei CHEAH, and Siok Kuan TEO
Investigating Roemer’s law: Would increased hospital capacity drive higher utilisation?, Ashish KUMAR, Sin Mei CHEAH, Christopher M. POSKITT, and Sean Shao Wei LAM
KFC in Vietnam: American fried chicken meets Asian rice bowl, Patricia LUI, Lipika BHATTACHARYA, and Lakshmi APPASAMY
Battling hawkers’ and consumers’ resistance to change: The course of digitalisation never did run smooth (A) and (B), Yi Meng LAU, Siaw Ling LO, and Thomas LIM
Blasting a new trail: How a bold start-up revolutionised outsourcing in China, home of the world’s largest mining industry, Adam TATARYNOWICZ, Mahima RAO-KACHROO, and Aimin YAN
Cases from 2024
Airport blues: Passengers grounded by Microsoft-CrowdStrike outage, Kiruthika RAMANATHAN, Rafael J. BARROS, and Thomas LIM
Ayala Corp: Helping in rapid ramp-up of the Philippines test trace and treat (T3), Lieven DEMEESTER and Lipika BHATTACHARYA
Direct to market or centralised distribution? A regional supply chain optimisation strategy, Alan ZELLER, Pascale CRAMA, and Sin Mei CHEAH
Overseas vendor registration regime: Singapore’s goods and services tax on the digital economy, Annie KOH, Sin Mei CHEAH, and Themin SUWARDY
Alibaba’s innovation-driven approach to intellectual property rights governance, Liang CHEN, Sin Mei CHEAH, Can HUANG, and Guoqiao LIU
Nium’s journey to become the leader in real-time global payments, Annie KOH, Sin Mei CHEAH, and David FERNANDEZ
Rwanda Electric Motors: Carbon credit monetisation, Helen Yangfang ZHOU and Lakshmi APPASAMY
Bosch: Joining the digital revolution of automotive aftermarket in China, Robin SPECULAND, Liang CHEN, Lipika BHATTACHARYA, and Liang YU
Digital transformation at Al Hilal Bank: From bricks and mortar to a fully functional digital bank, Randall E. DURAN, Christopher M. POSKITT, and Jovina ANG
Keeping the customer satisfied: The fall and rise of Sa Sa (A) and (B), Siaw Ling LO, Yi Meng LAU, and Thomas LIM
Singapore’s National Council Against Drug Abuse: Bringing across the message that “every high ends in a low, Tracy LOH and Thomas LIM
The inbox exercise: Performance evaluation at ConsultSinga (A) and (B), Abhijeet K. VADERA and Sin Mei CHEAH
De Dietrich: Globalisation of a family business, Hwee Hoon TAN and Mahima RAO-KACHROO
E-bikes: How best to deploy last-mile delivery vehicles by geographical zoning and topography, Joyce LOW and Byung Kwon LEE
Heritage and innovation: Leveraging family legacy in Ipse Ipsa Ipsum, Kenneth GOH and Jovina ANG
Is rice climate’s next petrol? Sustainability at Loc Troi, Vietnam, Heli WANG and Lipika BHATTACHARYA
ASA Philippines: Making financial inclusion possible, Aurobindo GHOSH and CW CHAN
Bamboo Bridge Logistics: Linking executive remuneration to sustainability goals, Rencheng WANG, Holly I. YANG, and Wee-Kiat Lim
From leaf to cup: Hwa Gung Tea’s journey in preserving and transforming a family’s legacy, T. Mandy THAM, Sin Mei CHEAH, and Hsi-Mei CHUNG
Singapore Public Health Hospital: Bed management system, Pascale CRAMA, Sheetal BHARDWAJ, and Marcus ANG
Welcome to sales management: Addition by subtraction?, Philip Charles ZERRILLO, Francis D. KIM, and Dibyendu BOSE
ACE in Singapore: Floating fish farm for food security and sustainability, Thomas MENKHOFF, Kevin CHEONG, and Sheetal MITTAL
Can mindfulness help my career?”: A talent development perspective (A), Jochen REB, Tarmo RAUDSEPP, and Sin Mei CHEAH
Can mindfulness help my career?”: A talent development perspective (B), Jochen REB, Tarmo RAUDSEPP, and Sin Mei CHEAH
Singapore Airlines responding to the Middle East Behemoths on the Kangaroo Route, Terence Ping Ching FAN
Uiwang Korea: Operational efficiency at an inland container depot, Joyce M. W. LOW and Byung Kwon LEE
Avalon SteriTech: Lessons from a former IP lawyer as a start-up founder in biotech and AI, Rashimah RAJAH, Terence Ping Ching FAN, and Ricky LEUNG
Huaneng Power International: Acquisition or the predecessor method? A decision on a business combination under common control, Pearl TAN, Tracey Chunqi ZHANG, and Chu-Yeong LIM
Quantum Park Hotels: Can pipes break your reputation?, Philip ZERRILLO, Josephine TAN, and Goutam CHALLAGALLA
ExxonMobil: Is chasing net zero futile?, Patrick TAN, Lipika BHATTACHARYA, Gary PAN, and Yuanto KUSNADI
Vibefam: Raising the bar(bell) in the Singapore fitness industry, Niloofar ABOLFATHI and Simone SANTAMARIA
VITAL: A Singapore public agency transforming from within for revitalization, efficiency, and future-readiness, Siu Loon HOE and Thomas LIM
Relevance of healthcare analytics in Singapore during COVID-19 and beyond, Kar Way TAN, Sean Shao Wei LAM, and Sin Mei CHEAH
Safe in India: Casting light on the dark side of workers’ safety in the automotive industry, Reddi KOTHA, Lakshmi APPASAMY, Havovi JOSHI, and Bei HE
Dai Viet and Chien Thang: Two companies and a Family (A), (B) and (C), Roy CHUA, Rameshwari RAMACHANDRA, and Mahima RAO-KACHROO
Infosys Helix: An AI-driven, cloud-based platform to transform the healthcare ecosystem, Siu Loon HOE and Mahima RAO-KACHROO
Mushroom Buddies: Providing equal employment opportunities, Wee Liang TAN, Nimisha KESARWANI, and CW CHAN
Toblerone pricing at airport duty-free shops, Nirmalya KUMAR and Lipika BHATTACHARYA
Usertip: Early-stage financing considerations, Kenneth GOH, Jolyn ANG, and CW CHAN
Using data visualisation to find F&B opportunities during a pandemic, Marcus ANG and Yongchang CHEN
Cases from 2023
Food from the Heart’s digital transformation Journey: Change strategy and leadership, Heli WANG, Millie SU, and Caroline LIM
JUMBO Group: Transformation recipe for building and scaling a smart F&B business, Xuesong GENG, Andrew CHIN, and Thomas LIM
State Property jewellery: Going for gold with a Search Engine Optimisation (SEO) strategy, Ernst C. OSINGA and Chi Wei CHAN
Transforming Blue Bird: Indonesia’s top mobility provider’s push for sustainable growth and digitalisation in the post-COVID era, Yuanto KUSNADI and Wee-Kiat Lim
Banyan Tree Group: Sustainability through shared value, Heli WANG, Cubie LAU, and Lipika BHATTACHARYA
DBS bank: A tech company going all in on AI, Steven MILLER, Thomas H. DAVENPORT, and Lipika BHATTACHARYA
EyRIS: AI for eye-disease screening, Steven MILLER, David GOMULYA, and Mahima RAO-KACHROO
A whistleblower’s dilemma in the house of wirecard (A), Abhijeet K. VADERA, Sin Mei CHEAH, and Mahima KACHROO
A whistleblower’s dilemma in the house of wirecard (B), Abhijeet K. VADERA, Sin Mei CHEAH, and Mahima RAO-KACHROO
Blazing a trail in the charity sector: Singapore’s Metta Welfare Association raises funds by selling NFTs, Siaw Ling LO, Graham NG, and Thomas LIM
Gong Cha’s return to Singapore: Rebuilding a popular bubble tea franchise, Seshan RAMASWAMI, Josephine TAN, and Thomas LIM
Who is the right influencer? A social network analysis, Ernst C. OSINGA, Sandeep R. CHANDUKALA, and Lipika BHATTACHARYA
DMK: Rebranding a footwear brand to connect with millennials and Gen Z, Patricia LUI, Jovina ANG, and Lipika BHATTACHARYA
Furthering sustainability at Singapore Management University: A blueprint for blue skies, Lily KONG, Havovi JOSHI, and Jovina ANG
Ideas and not solutions: Enabling innovation through internal crowdsourcing in the Tata Group, Reddi KOTHA, Chon Phung LIM, and Thomas LIM
Malaysia Airlines: Culture transformation while flying through turbulence, Fermin DIEZ, Michael R. BASHSHUR, and Sin Mei CHEAH
Project Ugnayan: Feeding Manila’s hungry during the Covid-19 pandemic, Wee Liang TAN and Sin Mei CHEAH
The lithium ion battery: From industry to diverse ecosystems, Kijong KIM, Sali LI, Liang CHEN, and Noman SHAHEER
The sustainability sweet spot at Jiu Zhen Nan Taiwan pastry, Hwee Hoon TAN, Sin Mei CHEAH, Esther KONG, and Hsi-Mei CHUNG
Who is the Right Influencer? A Social Network Analysis (Supplementary Data-Nodes) & (Supplementary Data-Edges), Ernst C. OSINGA, Sandeep R. CHANDUKALA, and Lipika BHATTACHARYA
An uncommon alliance: Unilever’s ‘The vegetarian butcher’ meets Singapore’s ‘The social kitchen’, Kenneth GOH, Sheetal BHARDWAJ, and Daniel Z. MACK
Clean Ganga Project: Using a PPP model to rejuvenate the river, Sock Yong PHANG, Flocy JOSEPH, and Chi Wei Chan
To build or not to build: The real estate dilemma and the rapid rise of China’s cold chain industry, Yun Fong LIM, Marcus ANG, and Chaik Ming KOH
Riding on the cryptocurrency and NFT wave: Twitter needs to “Show Me the Money”, Yi Meng LAU, Ping Fan KE, and Thomas LIM
Evie.ai: Charting the career of an AI personal assistant, David GOMULYA, Damien JOSEPH, and Wee-Kiat Lim
Growing on YouTube: Eric Kim’s story, Hoik KIM, Sali LI, Liang CHEN, and Noman Ahmed Shaheer SIDDIQUI
REA data model in designing Accounting Information Systems: A simulation case, Poh-Sun SEOW, Gary PAN, Lipika BHATTACHARYA, and Bernie KOH
Riding the decarbonisation wave: BHP and its LNG-fuelled vessels, Shantanu BHATTACHARYA, Flocy JOSEPH, and Mahima KACHROO
Yamamotoyama: Tradition and change in a 300-year-old Shinise, Jochen REB and Chi Wei Chan
Ant Fortune: Providing universal wealth management services in China, Hao LIANG and Chi Wei Chan
Better decision-making through mindfulness-based strategic awareness training, Jochen REB, Juan Humberto YOUNG, and Sin Mei CHEAH
No longer left on the shelf: How Savour! Made yet-to-be-sold F&B products an attractive proposition, Chiraphol N. CHIYACHANTANA, David K. DING, Jack J. HONG, Thomas LIM, and Pattarawan PRASARNPHANICH
Wingspan: Infosys digital learning platform takes off in the age of disruption, Adam TATARYNOWICZ and Wee Kiat Lim
Amazon vs Walmart: Clash of business models, Nirmalya KUMAR and Sheetal MITTAL
IPI: Championing enterprise innovation in Singapore, Reddi KOTHA, Sin Mei CHEAH, and Chon Phung LIM
The other WTO: Using toilet humour to facilitate global access to toilets, Kenneth GOH and Thomas LIM
Cases from 2022
Building the Keppel Seghers Tuas WTE plant to support sustainable waste management, Shantanu BHATTACHARYA, Flocy JOSEPH, and CW CHAN
Ant Group backed MYbank: People, planet, profit in rural China, Heli WANG and Lipika BHATTACHARYA
S4Capital: Disrupting the advertising industry, Kapil R. TULI, Sheetal BHARDWAJ, and Wee-Kiat LIM
3M: Rethinking regionalisation to adapt to supply chain disruptions, Steven M. MILLER and Lipika BHATTACHARYA
Building a global omni-channel commerce ecosystem: The Shopify story, Xuesong GENG, Andrew CHIN, Jovina ANG, and Jonathan CHANG
From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem, Xuesong GENG, Andrew CHIN, and Thomas LIM
Amara Hotels & Resorts, Singapore: Building competitive advantage through sustainability and CSR initiatives, Seshan RAMASWAMI, Josephine TAN, and Thomas LIM
Living with the virus: Singapore’s 2021 endemic strategy in the COVID-19 pandemic, Chin Tiong TAN, Tow Keang LIM, and Wee-Kiat LIM
“No more uncle”: Asian men’s beauty care in the forefront of gender-neutral marketing, Ryun Chang DAE and Jin K. HAN
OneMotoring: Driving the digital transformation of vehicle services in Singapore, Lily KONG, Orlando WOODS, Sin Mei CHEAH, and Tim BUNNELL
Shenzhen Power Solutions: Energising Africa’s base of the pyramid, Kenneth GOH, Jingyue XU, and Chi Wei Chan
Strategy and implementation for the workplace of the Future: The Raffles Quay Asset Management Commercial real estate story, Robin SPECULAND, Tamas MAKANY, and Jovina ANG
Marriott International: Deploying AI across hotel brands in Singapore, Hannah H. CHANG, Ko Hwee Joyce CHUA, Matthew Liam Paske BLOWER, Yee Theng Emerlyn NG, Su Xuan Tiffany GWEE, and Sarah Anne DE SOUZA
Blackbox Chatbot: Designing natural language conversations with Data, Tamas MAKANY and Lipika BHATTACHARYA