This collection consists of cases written by faculty of the Singapore Management University and the case writers with Centre for Management Practice (CMP) at Singapore Management University. The cases are focused largely on organisations operating in Asia. Cases aim to expose a student to interesting scenarios, situations or problems and with the guidance of the faculty member, students discuss and analyse the case.

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Cases from 2017

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Metallurgic Technologies: Improving productivity, Niak Wu KOH and Chi Wei CHAN

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Pyra: Delighting millennials with beauty in a subscription box, Hannah H. CHANG, Michelle P. LEE, and Anirban MUKHERJEE

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Singapore REITs: Low risk investments for stable returns, or are they?, Benedict S. K. KOH and Nandini VIJAYARAGHAVAN

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Base of pyramid hub: Connecting solutions, Jonathan CHANG and Lipika BHATTACHARYA

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Sisters in solidarity: Breaking the bondage of marginalised women in India, Saumya SINDHWANI and Lakshmi APPASAMY

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Taxi wars: Uber in China, Srinivas K. REDDY and Zheng WANG

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LGB Bank: Application integration in a large global bank, Alan MEGARGEL and Venky SHANKARARAMAN

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Planes, trains and social media, Kapil R. TULI, Christopher DULA, and Sheetal MITTAL

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Prysmian Group in Asia Pacific: Implementing strategy, Markus VENZIN, David BARDOLET, Philip C. ZERRILLO, and Chi Wei CHAN

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The Prysmian Group: Strategy in Asia Pacific, Markus VENZIN, David BARDOLET, Philip C. ZERRILLO, and Chi Wei CHAN

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A corporate governance breach at SingPost, Gennaro BERNILE, Vinika D. RAO, and Havovi JOSHI

Cases from 2016

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Building the Singapore Sports Hub through a public-private partnership, Katharina LANGE and Chi Wei CHAN

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Skyscanner: Globalising a business model for a one-stop shop travel portal, Richard R. SMITH and Adina WONG

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Student hacking into university’s learning management system to save his grades: A cautionary tale, Wee Ling LOO

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Data analytics at Alexandra Health System: A new journey in the healthcare industry, Nang Laik MA, Lian Chee KOH, and Zheng WANG

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Privatising the Pakistani power sector, Ijlal NAQVI and Christopher DULA

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Learning how to learn: The story of SMU-X, Gary PAN, Lipika BHATTACHARYA, and Adina WONG

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DBS Bank: Transformation through strategy implementation, Robin SPECULAND and Adina WONG

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Grab: Discovering new frontiers for growth in the Southeast Asian sharing economy, Mei LIN and Christopher DULA

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MatchMove: Business model evolution, Ted TSCHANG and Adina Wong

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CDL: Creating value through sustainability, Soo Chiat HWANG, Teng Aun KHOO, and Chi Wei CHAN

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Lembu Dairy: Beyond milk, Patrick LOH and Terence P. C. FAN

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The high flyer and the generation gap, Paul LIM

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Thermal Coal, Michael BENOLIEL

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Unilever’s Lifebuoy in Myanmar: Soap suds for social good?, Philip C. ZERRILLO and Havovi JOSHI

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Astra International: Innovation Asian style, Peter J. WILLIAMSON and Adina WONG

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Building a ‘dream team’: Cross-cultural entrepreneurship at QuikForce, Roy Y. J. CHUA and Adina WONG

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Olam International: Sowing the seeds of humility throughout the organisation, Michael R. BASHSHUR, Michael DANIELS, and Sarita MATHUR

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UltraRope: Crafting a go-to-market strategy for Kone’s innovative ‘UltraRope’ hoisting cable, Kirsti LINDBERG-REPO, Saumya SINDHWANI, and Christopher DULA

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Blasting out of Singapore: AJA’s international tech-to-market strategy, Arcot Desai NARASIMHALU, Christopher DULA, and Lipika BHATTACHARYA

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BPI Globe BanKO: Reshaping the Philippines rural banking system, Peter WILLIAMSON and Havovi JOSHI

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BreadTalk: Continuous innovation to keep the brand fresh, Marcus LEE, Caroline LIM, Sarita MATHUR, and Philip C. ZERRILLO

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China’s digital landscape: Imitating or innovating, Srinivas K. REDDY, Zack Zheng WANG, and Deckie Dong HE

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Coca-Cola’s ‘eKOCool’ Solar Cooler: Innovation to empower women retailers in rural India, Srinivas K. REDDY and Havovi JOSHI

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Data analytics at DBS group audit: The future of auditing is auditing the future, See Liang FOO and Zack Zheng WANG

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Innovation in Assurance: Doing more, and more effectively, with less, See Liang FOO and Zack Zheng WANG

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Steady leadership in choppy seas: An Asian maritime perspective, Annie KOH, Chee Wei KWAN, and Michael A. DANIELS

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Tiger Airways: Incentivising talent through compensation, Fermin DIEZ and Adina WONG

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YOB Bank: Application of text analytics in a retail bank, Venky SHANKARARAMAN and Swapna GOTTIPATI

Cases from 2015

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Siam Park City: Can affordable pricing be profitable?, Philip C. ZERRILLO, Sarita MATHUR, and Pannapachr ITTHIOPASSAGUL

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Singapore Changi Airport: Check-in to a world class experience, Sharafali MOOSA, Sridhar SESDHADRI, Brian RODRIGUES, and Chi Wei CHAN

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Bank Negara Indonesia: Enabling transformative change through human capital, Richard R. SMITH and Chi Wei CHAN

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Managing workplace diversity, Roy Y. J. CHUA and Havovi JOSHI

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National Library Board: Building social capital, Soo Chiat HWANG and Chi Wei CHAN

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Shanghai Tang, China’s first luxury brand: From nostalgic to Chinese contemporary chic, Stephen WYATT and Christopher DULA

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The future for children in Muntigunung: A social enterprise project in transition, Jonathan CHANG, Christopher DULA, and Lakshmi APPASAMY

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Process quality monitoring at Altis Semiconductor, Holly OTT

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Ethical issues in Singapore's real estate industry, Gilbert TAN and Chi Wei CHAN

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Tagit: Mastering the challenge of scaling a business, Arcot Desai NARASIMHALU and Sarita MATHUR

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Ezra Holdings: Succeeding in succession, See Liang FOO and Adina WONG

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Movie, money, marketing: Branding ‘3 Peas in a Pod’, Willem SMIT and Chi Wei CHAN

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Sarulla Geothermal Power Project: Last lap challenges in the development process, Katharina LANGE, Stephen WERMERT, and Christopher DULA

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Sunlabob Renewable Energy: Solar power for Laos and beyond, Ravi CHIDAMBARAM and Christopher DULA

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DBS: Journey to integrated reporting, Soo Chiat HWANG, Teng Aun KHOO, and Adina WONG

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Disruption in the air: Surf Air’s all-you-can fly business model, Srinivas REDDY, Joyce M. W. LOW, and Adina WONG

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HappyTap: Encouraging handwashing in rural Vietnam, Ravi CHIDAMBARAM, Adina WONG, and Chi Wei CHAN

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Mia by Tanishq: Jewellery to entice the working woman in India, Rajendra K. SRIVASTAVA, Shantanu DUTTA, and Havovi JOSHI

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SimpliFlying: Making a great idea take flight (A), Michael NETZLEY and Adina WONG

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The Population Health Programme at Singapore’s Alexandra Health System: Live healthy, stay active, transform healthcare, Jason WOODARD, Zack Zheng WANG, and Christopher DULA

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7 Days Inn: An entrepreneur’s dilemma between public and private ownership, Meng Ann LIM and Sarita MATHUR

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SimpliFlying: Making a great idea take flight (B), Michael NETZLEY and Adina WONG

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The Citibank India story: Nurturing global leaders, Poornima LUTHRA and Adina WONG

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Kheng Keng Auto: A global business selling scrapped cars and car parts from Singapore, Charles CHOW and Christopher DULA

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Matthew’s choices: Critical career decisions, Roy Y. J. CHUA and Havovi JOSHI

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Unilever Platinum Stores: Building a brand for the community, Philip C. ZERRILLO, Sarita MATHUR, and Pannapachr ITTHIOPASSAQUL

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Cultural transformation at Microsoft IT India: Too fast or just right?, Indranil BOSE, Vamsi VALLURUPALLI, and Havovi JOSHI

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Rolls-Royce in Singapore: Becoming a real partner in the group’s global network, Arnoud DE MEYER and Havovi JOSHI

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Tiger Balm: The future of a heritage, Doreen KUM

Cases from 2014

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#Coolestinterviewever: Inside the world’s first end-to-end recruitment campaign on Twitter, Tanvi GAUTAM

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The Senior Citizen Home Safety Association: Enabling active, ageing-in-place in Hong Kong, Alfred WU and Christopher DULA

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DHL envirosolutions Australia: End-of-life management services for e-waste, Lieven DEMEESTER and Christopher DULA

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Greenpac: The challenges of keeping it ‘green’, Arcot Desai NARASIMHALU and Sanjana KOHLI

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Manila water: From privatisation to sustainable growth, Chee Wei KWAN and Christopher DULA

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Massive collective: Redefining cool nightspots, Willem SMIT and Adina WONG

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‘Ummeed’: Building hope for children with developmental disabilities in India, Philip C. ZERRILLO, Sanjana KOHLI, and Havovi JOSHI

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Tropdicorp: One bug's enemy is another man's friend, Philip C. ZERRILLO and George HYLDEN

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DBS: Transforming the culture of an Asian bank, Mark CHONG and Chi Wei CHAN

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Dodla Dairy: Churning the business of milk in India, Srinivas REDDY and Sanjana KOHLI

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Intergenerational management at GlaxoSmithKline in Asia Pacific, Poornima LUTHRA and Christopher DULA

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Productivity Improvement Project (PIP): Global operational incentive alignment at Infineon, Holly OTT and Christian HANUS

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Rainmaker Labs: Commercialising a great idea, Arcot Desai NARASIMHALU and Sarita MATHUR

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State Bank of India: Breaking entry barriers and building an identity in Singapore, Swee Liang TAN, Sarita MATHUR, and S. N. VENKATARAMANAN

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Green Freight Asia (A): Driving the adoption of sustainable supply chain practices, Jason WOODARD and Christopher DULA

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Green Freight Asia (B): Navigating toward a successful partnership, Jason WOODARD and Christopher DULA

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Green Freight Asia (C): The road ahead, Jason WOODARD and Christopher DULA

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Guns and roses: Educating educators through peer coaching programme (A), Swee Liang TAN, Michael NETZLEY, and Sarita MATHUR

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Guns and roses: Educating educators through peer coaching programme (B), Swee Liang TAN, Michael NETZLEY, and Sarita MATHUR

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Konecranes: Lifting not just ‘things’, but entire businesses, to new heights, Kirsti LINDBERG-REPO and Havovi JOSHI

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Social Capital Ventures: Water for life in the Cambodian countryside, Anne-Valerie OHLSSON-CORBOZ and Philip C. ZERRILLO

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The Hour Glass Company: The march of time, Stephen WYATT and Adina WONG

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The Shangri-La Bosphorus Hotel: Extending the famed Shangri-La hospitality to Turkey, Srinivas REDDY and Havovi JOSHI

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Unilever Vietnam: A one-rinse revolution towards a sustainable future (A), Srinivas REDDY, Christopher DULA, and Adina WONG

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Unilever Vietnam: A one-rinse revolution towards a sustainable future (B), Srinivas REDDY, Christopher DULA, and Adina WONG

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Launching W Singapore – Sentosa Cove: Starwood Hotel’s digital strategy to drive bookings, Srinivas K. REDDY and Christopher DULA

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Olympus: When the gods came tumbling down, Anne-Valerie OHLSSON-CORBOZ and Michèle B. BERG

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Quantine: Virtualising the interview process, Arcot Desai NARASIMHALU and Adina WONG

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Groupon India: The great onion digital sale, Srinivas K. Reddy, Sarita MATHUR, and Meghana VASISHT

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Actis: Private equity investments in a capricious market, Meng Ann LIM and Sarita MATHUR

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Asia Pacific Breweries: A big gulp for Heineken?, Stephen WYATT and Sarita MATHUR

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Microsoft IT India: A journey in business model transformation, Indranil BOSE, Ashish JHA, and Havovi JOSHI