This collection consists of cases written by faculty of the Singapore Management University and the case writers with Centre for Management Practice (CMP) at Singapore Management University. The cases are focused largely on organisations operating in Asia. Cases aim to expose a student to interesting scenarios, situations or problems and with the guidance of the faculty member, students discuss and analyse the case.

Follow

Cases from 2019

Link

Memaksa Steel, Philip Charles ZERRILLO

Link

Seng Hua Hng foodstuffs: Cracking the camel nut for growth, using data analytics, Gary PAN, Sin Mei CHEAH, and Lipika BHATTACHARYA

Link

Shrimp on smartphones? eFishery: Agile innovation in Indonesian aquaculture (A), Simon J.D. SCHILLEBEECKX and Adina WONG

Link

Shrimp on smartphones? eFishery: Agile innovation in Indonesian aquaculture (B), Simon J.D. SCHILLEBEECKX and Adina WONG

Link

The thought collective: Challenges in balancing social and financial goals (A), Kenneth T. GOH, SEAH WAN ZHEN, and Chi Wei CHAN

Link

The thought collective: Challenges in balancing social and financial goals (B), Kenneth T. GOH, SEAH WAN ZHEN, and Chi Wei CHAN

Link

Bettr Barista: A shot at better lives, Heli WANG, Sheetal BHARDWAJ, and Adeline Natalia Sue Yi LAI

Link

City Mart: Creating an ecosystem and corporate synergies in the Myanmar market; A blueprint for expanding in frontier economies, Philip Charles ZERRILLO and Adina WONG

Link

Driving change at Appliances International, India (A), Roy Y. J. CHUA, Sheetal BHARDWAJ, and Jovina ANG

Link

Driving change at Appliances International, India (B), Roy Y. J. CHUA, Sheetal BHARDWAJ, and Jovina ANG

Link

Homage: Harnessing technology to tackle Singapore’s ageing challenges, Jonathan Henry CHANG and Lakshmi. APPASAMY

Link

iCare benefits: Assisting low income retail consumers in Vietnam – Part A, Howard THOMAS, Aurobindo GHOSH, and Chi Wei CHAN

Link

iCare benefits: Assisting low income retail consumers in Vietnam – Part B, Howard THOMAS, Aurobindo GHOSH, and Chi Wei CHAN

Link

Stark Resorts: Taking care of what’s “bugging” your guests, Philip Charles ZERRILLO and Josephine Huiping TAN

Link

Structo: A start-up in 3D printing for the dental industry, Reddi KOTHA and Lipika BHATTACHARYA

Link

Veriown: Connecting the invisible woman in India, Howard THOMAS and Sheetal BHARDWAJ

Cases from 2018

Link

Café Betterfield: Optimising the food menu, ANG, Marcus and HU RUEY HENG ARTHUR

Link

Great Women: Integrating micro-entrepreneurs into the regional value chain, Howard THOMAS and Lakshmi APPASAMY

Link

Luxola to Sephora online: Opportunities in beauty, Reddi KOTHA and Lipika BHATTACHARYA

Link

Data analytics-driven e-Commerce for the small seller: Zilingo, Reddi KOTHA and Lipika BHATTACHARYA

Link

Amazon and Walmart on collision course, Nirmalya KUMAR and Sheetal BHARDWAJ

Link

Juntos Global: Deploying human centered design to motivate the newly banked, Howard THOMAS and Lipika BHATTACHARYA

Link

Kova: Becoming a Vietnamese household name in paint, Philip C. ZERRILLO, Adina WONG, and Sin Mei CHEAH

Link

Miracle Mangroves: Funding of green shields in the Bay of Bengal, Simon J.D. SCHILLEBEECKX and Ryan MERRILL

Link

Thien Long Group Corporation: Stationery success in Vietnam, dynamic ambition beyond, Philip Charles ZERRILLO, Havovi JOSHI, and Sheetal BHARDWAJ

Link

SureCash: Promoting financial inclusion in Bangladesh, Aurobindo GHOSH and Lipika BHATTACHARYA

Link

Divestment of Changi International Airport Services by Temasek Holdings, Terence P. C. FAN, Changhyun KIM, and Chaik Ming KOH

Link

Mind the Drone: Virtual reality simulation, Gary Kok Yew CHAN and Lipika BHATTACHARYA

Link

Zara in China and India, Nirmalya KUMAR, Sheetal BHARDWAJ, and Havovi JOSHI

Link

Syntellix: Disrupting the medical implant titans with a screw that disappears, Adam TATARYNOWICZ, Havovi Heerjee JOSHI, and Christopher William DULA

Link

Fullerton Myanmar: Delivering financial inclusion through social impact and technology, Howard THOMAS and Miguel SORIANO

Link

Zalora: Dressing up the mobile app to engage customers, Srinivas K. REDDY, Sandeep R. CHANDUKALA, and Sarita MATHUR

Link

SingHealth: Winning the war against diabetes, Markus KARNER, Katharina LANGE, and Adina WONG

Link

Tiffany & Co: Omni-channel strategy for the Asian luxury consumer, Srinivas K. REDDY, Geoffrey DA SILVA, and Sheetal BHARDWAJ

Link

Yangon Bakehouse: A social enterprise in Myanmar, Howard THOMAS and Sheetal BHARDWAJ

Link

From heart to hands: Facilitating employment for persons with intellectual disabilities at MINDS (A) and (B), Jonathan CHANG and Adina WONG

Link

Paris Baguette: Quintessentially French with love from Korea, Jin K. HAN, Sheetal BHARDWAJ, Havovi JOSHI, and Yong Seok SOHN

Link

Sunmoon: Transforming an asset-heavy legacy business model, Simon J.D. SCHILLEBEECKX and Sheetal BHARDWAJ

Link

Using data analytics to manage bed capacity at LCX hospital, Marcus ANG and Sean Shao Wei LAM

Link

Improving ComfortDelGro’s flagging taxi business, Kannan SRIKANTH and Chi Wei CHAN

Link

Suntec Singapore: Introducing innovations in the MICE industry, Yun Fong LIM and Chi Wei CHAN

Cases from 2017

Link

Agile auditing at DBS: Embracing the future, See Liang FOO and Lipika BHATTACHARYA

Link

DFS: Insuring customer service excellence through e-learning, Kapil R. TULI and Christopher DULA

Link

Japan Airlines: Turning around to take off again, Philip C. ZERRILLO, Sheetal BHARDWAJ, Havovi JOSHI, and Akira MITSUMASU

Link

The resilience of a disruptive innovator: Concorde Security, Paul LIM and Ivy PHUA

Link

Cardpe: Assessing the market potential in a dynamic payments ecosystem in India, Saumya SINDHWANI and Lakshmi APPASAMY

Link

Matrix Cellular: Tapping into innovation to disrupt a regulated and saturated market, Saumya SINDHWANI and Lakshmi APPASAMY

Link

Rahzi’s dilemma: Decision-making at Samudera Pharma Corporation (A), Roy Y. J. CHUA and Havovi JOSHI

Link

Rahzi’s dilemma: Decision-making at Samudera Pharma Corporation (B), Roy Y. J. CHUA and Havovi JOSHI

Link

Rahzi’s dilemma: Decision-making at Samudera Pharma Corporation (C), Roy Y. J. CHUA and Havovi JOSHI

Link

Asia Genomics: Making genetic testing a way of life - part (A) and part (B), Millie SUN and Adina WONG

Link

iNET: Overcoming a legacy web portal at Singapore Management University, Kar Way TAN and Sheetal BHARDWAJ

Link

Co-founders of the North: A strategy simulation game, Xuesong GENG, Saumya SINDHWANI, and Whitney ZHANG

Link

GLC: Delivery through shared responsibility, Kar Way TAN, Venkataramanan (Venky) SHANKARARAMAN, and Chi Wei CHAN

Link

Metallurgic Technologies: Improving productivity, Niak Wu KOH and Chi Wei CHAN

Link

Pyra: Delighting millennials with beauty in a subscription box, Hannah H. CHANG, Michelle P. LEE, and Anirban MUKHERJEE

Link

Singapore REITs: Low risk investments for stable returns, or are they?, Benedict S. K. KOH and Nandini VIJAYARAGHAVAN

Link

Base of pyramid hub: Connecting solutions, Jonathan CHANG and Lipika BHATTACHARYA

Link

Sisters in solidarity: Breaking the bondage of marginalised women in India, Saumya SINDHWANI and Lakshmi APPASAMY

Link

Taxi wars: Uber in China, Srinivas K. REDDY and Zheng WANG

Link

LGB Bank: Application integration in a large global bank, Alan MEGARGEL and Venky SHANKARARAMAN

Link

Planes, trains and social media, Kapil R. TULI, Christopher DULA, and Sheetal MITTAL

Link

Prysmian Group in Asia Pacific: Implementing strategy, Markus VENZIN, David BARDOLET, Philip C. ZERRILLO, and Chi Wei CHAN

Link

The Prysmian Group: Strategy in Asia Pacific, Markus VENZIN, David BARDOLET, Philip C. ZERRILLO, and Chi Wei CHAN

Link

A corporate governance breach at SingPost, Gennaro BERNILE, Vinika D. RAO, and Havovi JOSHI

Cases from 2016

Link

Building the Singapore Sports Hub through a public-private partnership, Katharina LANGE and Chi Wei CHAN

Link

Skyscanner: Globalising a business model for a one-stop shop travel portal, Richard R. SMITH and Adina WONG

Link

Student hacking into university’s learning management system to save his grades: A cautionary tale, Wee Ling LOO

Link

Data analytics at Alexandra Health System: A new journey in the healthcare industry, Nang Laik MA, Lian Chee KOH, and Zheng WANG

Link

Privatising the Pakistani power sector, Ijlal NAQVI and Christopher DULA

Link

Learning how to learn: The story of SMU-X, Gary PAN, Lipika BHATTACHARYA, and Adina WONG

Link

DBS Bank: Transformation through strategy implementation, Robin SPECULAND and Adina WONG

Link

Grab: Discovering new frontiers for growth in the Southeast Asian sharing economy, Mei LIN and Christopher DULA

Link

MatchMove: Business model evolution, Ted TSCHANG and Adina Wong

Link

CDL: Creating value through sustainability, Soo Chiat HWANG, Teng Aun KHOO, and Chi Wei CHAN

Link

Lembu Dairy: Beyond milk, Patrick LOH and Terence P. C. FAN

Link

The high flyer and the generation gap, Paul LIM

Link

Thermal Coal, Michael BENOLIEL

Link

Unilever’s Lifebuoy in Myanmar: Soap suds for social good?, Philip C. ZERRILLO and Havovi JOSHI

Link

Astra International: Innovation Asian style, Peter J. WILLIAMSON and Adina WONG

Link

Building a ‘dream team’: Cross-cultural entrepreneurship at QuikForce, Roy Y. J. CHUA and Adina WONG

Link

Olam International: Sowing the seeds of humility throughout the organisation, Michael R. BASHSHUR, Michael DANIELS, and Sarita MATHUR

Link

UltraRope: Crafting a go-to-market strategy for Kone’s innovative ‘UltraRope’ hoisting cable, Kirsti LINDBERG-REPO, Saumya SINDHWANI, and Christopher DULA

Link

Blasting out of Singapore: AJA’s international tech-to-market strategy, Arcot Desai NARASIMHALU, Christopher DULA, and Lipika BHATTACHARYA

Link

BPI Globe BanKO: Reshaping the Philippines rural banking system, Peter WILLIAMSON and Havovi JOSHI

Link

BreadTalk: Continuous innovation to keep the brand fresh, Marcus LEE, Caroline LIM, Sarita MATHUR, and Philip C. ZERRILLO

Link

China’s digital landscape: Imitating or innovating, Srinivas K. REDDY, Zack Zheng WANG, and Deckie Dong HE

Link

Coca-Cola’s ‘eKOCool’ Solar Cooler: Innovation to empower women retailers in rural India, Srinivas K. REDDY and Havovi JOSHI

Link

Data analytics at DBS group audit: The future of auditing is auditing the future, See Liang FOO and Zack Zheng WANG

Link

Innovation in Assurance: Doing more, and more effectively, with less, See Liang FOO and Zack Zheng WANG

Link

Steady leadership in choppy seas: An Asian maritime perspective, Annie KOH, Chee Wei KWAN, and Michael A. DANIELS

Link

Tiger Airways: Incentivising talent through compensation, Fermin DIEZ and Adina WONG

Link

YOB Bank: Application of text analytics in a retail bank, Venky SHANKARARAMAN and Swapna GOTTIPATI

Cases from 2015

Link

Siam Park City: Can affordable pricing be profitable?, Philip C. ZERRILLO, Sarita MATHUR, and Pannapachr ITTHIOPASSAGUL

Link

Singapore Changi Airport: Check-in to a world class experience, Sharafali MOOSA, Sridhar SESDHADRI, Brian RODRIGUES, and Chi Wei CHAN

Link

Bank Negara Indonesia: Enabling transformative change through human capital, Richard R. SMITH and Chi Wei CHAN

Link

Managing workplace diversity, Roy Y. J. CHUA and Havovi JOSHI

Link

National Library Board: Building social capital, Soo Chiat HWANG and Chi Wei CHAN

Link

Shanghai Tang, China’s first luxury brand: From nostalgic to Chinese contemporary chic, Stephen WYATT and Christopher DULA

Link

The future for children in Muntigunung: A social enterprise project in transition, Jonathan CHANG, Christopher DULA, and Lakshmi APPASAMY