Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)
Publication Type
Case
Publication Date
1-2013
Abstract
In December 2009, Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), was issued a challenge – raise S$25 million in the next seven months to fund the establishment of a natural history museum in Singapore. Raising the money needed to resurrect the museum in the midst of a global financial meltdown seemed like an impossibly tall order for Ng. To complicate matters, donations for natural history or science-related causes were virtually unheard of in the country. The A case offers the dilemma of how to raise the funds for a new natural history museum in Singapore.
Keyword(s)
Natural History Museum, Fundraising, The Power of a Story, Singapore, Donations, Public-Private Partnerships, Communication, Raffles
Discipline
Business and Corporate Communications | Public Relations and Advertising
Research Areas
Corporate Communication
Data Source
Field Research
Industry
Museums
Geographic Coverage
Singapore
Temporal Coverage
2009
Education Level
Executive Education; Postgraduate; Undergraduate
Publisher
Singapore Management University
Case ID
SMU-12-0043A
Additional URL
https://cmp.smu.edu.sg/case/2751
Comments
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