Resurrecting an institution through the power of story: Singapore’s new natural history museum (B)
Publication Type
Case
Publication Date
1-2013
Abstract
By June 2010, Professor Peter Ng, Leo Tan and their team had raised S$46 million (US$33.3 million)[1]. The overwhelming success surprised everyone, including Ng. In addition to the S$10 million anonymous donation, the Lee Foundation donated S$25 million, while the Tote Board and the general public donated S$10 million and S$1 million, respectively. The former Raffles Museum was set to finally be resurrected as the Lee Kong Chian Natural History Museum in 2014.The B case describes how Ng was able to achieve this.
[1] In June 2010 US$1 = 1.38 S$ (Singapore Dollars), Google Finance, http://www.google.com/finance?q=USDSGD, accessed December 2012.
Keyword(s)
Natural History Museum, Fundraising, The Power of a Story, Singapore, Donations, Public-Private Partnerships, Communication, Raffles
Discipline
Business and Corporate Communications | Public Relations and Advertising
Research Areas
Corporate Communication
Data Source
Field Research
Industry
Museums
Geographic Coverage
Singapore
Temporal Coverage
2010
Education Level
Executive Education; Postgraduate; Undergraduate
Publisher
Singapore Management University
Case ID
SMU-12-0043B
Additional URL
https://cmp.smu.edu.sg/case/2751
Comments
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