ThaiBev: Brewing a sustainable future
Publication Type
Case
Publication Date
10-2025
Abstract
In June 2024, the Group CEO of Thai Beverage Public Company Limited (ThaiBev) outlined the company’s risk management practices and sustainability drive to stakeholders. With Thailand facing increasing water stress, climate risks and shifting consumer expectations, the company sought to emphasise environment, social and governance practices to balance growth with conservation. This would be in line with the Sufficiency Economy Philosophy (SEP) advocated by the Thai monarchy, which promoted development in a holistic and sustainable manner.
Despite early challenges, ThaiBev had emerged as a sustainability leader in the beverage industry. It had reduced carbon emissions by optimising logistics networks and introducing a fleet of electric trucks. It had expanded its portfolio of healthier beverages and implemented risk management practices to ensure business continuity. Socially, it provided more employee advancement opportunities through skills training. The Group CEO was pleased that these transitions not only improved sustainability performance but also profitability.
This case may be used for graduate, postgraduate and executive education classes. Learning objectives for the students include understanding the costs and benefits of being a sustainable company, evaluating how companies integrate ESG into strategy and discussing how the transition to sustainability can provide opportunities for companies.
Keyword(s)
business continuity planning, resource management, electric vehicles, knowledge transfer, third party relationships
Discipline
Asian Studies | Business Administration, Management, and Operations | Business Law, Public Responsibility, and Ethics
Area of Excellence
Growth in Asia
Research Areas
Organisational Behaviour and Human Resources
Data Source
Field Research
Industry
Food and beverage sector
Geographic Coverage
Singapore
Temporal Coverage
2024
Education Level
Executive Education; Postgraduate; Undergraduate
Publisher
Singapore Management University
Case ID
SMU-25-0028
Additional URL
https://ccx-shop.smu.edu.sg/products/thaibev-brewing-a-sustainable-future?variant=43683241623594
Comments
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