Roast & reward: An AI reinforcement learning simulation game
Publication Type
Case
Publication Date
6-2026
Abstract
Stepping into the role of a coffee shop owner, the player makes a simple yet critical pricing decision to maximise the shop’s rewards. Each day begins with this question: What should the price of a cup of coffee be today?
Bear in mind that demand for coffee shifts with changing conditions, such as the weather (sunny, cloudy, or rainy), nearby events that drive foot traffic, whether a competitor’s shop is open, and the competitor’s price. Setting a price too low may reduce profits and deplete inventory quickly, whereas setting it too high may turn customers away and lead to excess stock.
As the week unfolds, the player learns through trial and error by gathering feedback on the number of cups of coffee sold, revenue, and profit. Unsold inventory at the end of the week also incurs a penalty. Therefore, the challenge lies in balancing sales to minimise wastage while avoiding an early sellout in the week.
The game begins with a one-week orientation, followed by the actual 21-day simulation. At the end, the player’s performance is compared with that of reinforcement learning (RL) and machine learning (ML) agents running in the background. Success in this game comes from observing patterns, experimenting with prices, reflecting on the outcomes of daily decisions, and learning which price strategy/policy works under different conditions.
This single-player game is designed as an experiential introduction to RL. Students will learn to explain key RL concepts, how RL learns through repeated interaction with its environment, and differentiate RL from other types of ML. By the end of the game, they will be able to explain why context matters when making decisions and differentiate between exploration and exploitation in refining a strategy. They will also learn how rewards and penalties provide feedback that shapes future behaviour.
Keyword(s)
exploitation, market conditions, competition, demand analysis, tradeoff analysis, sales forecasting
Discipline
Artificial Intelligence and Robotics | Business Administration, Management, and Operations
Area of Excellence
Digital transformation
Research Areas
Marketing
Data Source
Field Research
Industry
Beverage industry
Geographic Coverage
Middle East
Temporal Coverage
2026
Education Level
Executive Education; Postgraduate; Undergraduate
Publisher
Singapore Management University
Case ID
SMU-26-0007
Additional URL
https://ccx-shop.smu.edu.sg/products/roast-reward-an-ai-reinforcement-learning-simulation-game?variant=44510005067818
Comments
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