The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands?
Publication Type
Conference Paper
Publication Date
1-2010
Discipline
Personality and Social Contexts
Research Areas
Psychology
Publication
Society for Personality and Social Psychology Annual Meeting, 28-30 January 2010
City or Country
Las Vegas, NV
Citation
Kwan, L., CHIU, Chi-Yue, & LEUNG, Angela K.-Y..(2010). The Positivity and Negativity of American Iconicity: How to Manipulate Hot and Cool Responses Towards American Iconic Brands?. Paper presented at the Society for Personality and Social Psychology Annual Meeting, 28-30 January 2010, Las Vegas, NV.
Available at: https://ink.library.smu.edu.sg/soss_research/807