Knowledge Activation and Persuasiveness of Information Content of Advertisements

Author

H. Y. Nip
G. CHAN
Ivy Yee-Man LAU, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

6-1999

Discipline

Social Psychology

Research Areas

Psychology

Publication

Association for Psychological Science 11th Annual Convention

City or Country

Denver, CO

Citation

Nip, H. Y., CHAN, G., & LAU, Ivy Yee-Man.(1999). Knowledge Activation and Persuasiveness of Information Content of Advertisements. Paper presented at the Association for Psychological Science 11th Annual Convention, Denver, CO.

Available at: https://ink.library.smu.edu.sg/soss_research/477