Publication Type

Journal Article

Version

submittedVersion

Publication Date

6-2020

Abstract

Objective: Mate choice involves trading-off several preferences. Research on this process tends to examine mate preference prioritization in homogenous samples using a small number of traits and thus provide little insight into whether prioritization patterns reflect a universal human nature. This study examined whether prioritization patterns, and their accompanying sex differences, are consistent across Eastern and Western cultures. Method: In the largest test of the mate preference priority model to date, we asked an international sample of participants (N = 2,477) to design an ideal long-term partner by allocating mate dollars to eight traits using three budgets. Unlike previous versions of the task, we included traits known to vary in importance by culture (e.g., religiosity and chastity). Results: Under low budget conditions, Eastern and Western participants differed in their mate dollar allocation for almost every trait (average d = 0.42), indicating that culture influences prioritization. Despite these differences, traits fundamental for the reproductive success of each sex in the ancestral environment were prioritized by both Eastern and Western participants. Conclusion: The tendency to prioritize reproductively fundamental traits is present in both Eastern and Western cultures. The psychological mechanisms responsible for this process produce similar prioritization patterns despite cross-cultural variation.

Keywords

cultural differences, evolutionary psychology, mate choice, mate preferences, sex differences

Discipline

Personality and Social Contexts | Social Psychology

Research Areas

Psychology

Publication

Journal of Personality

Volume

88

Issue

3

First Page

606

Last Page

620

ISSN

0022-3506

Identifier

10.1111/jopy.12514

Publisher

Wiley: 24 months

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1111/jopy.12514

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