Modify or extend? The application of the structure conduct performance approach to service industries

L. C. BRITTON
Timothy Adrian Robert CLARK, Singapore Management University
D. BALL

Abstract

This paper considers the extent to which the structure conduct performance approach, widely used to analyse manufacturing industry, can be adapted to industries in the service sector. It details the problems which arise in doing so, both empirical and theoretical, and prescribes some modifications to overcome these problems. To illustrate these points the paper draws on the authors' research into the executive search and selection industry.