Publication Type

Journal Article

Version

acceptedVersion

Publication Date

2-2002

Abstract

Several political scientists have argued that the presidential recourse to public rhetoric as a mode of political influence in the twentieth century represents a significant departure from a pre-twentieth-century institutional norm where “going public” was both rare and frowned upon. This article looks specifically at the changes in the substance of rhetoric that have accompanied this alleged institutional transformation. Applying computer-assisted content analysis to all the inaugural addresses and annual messages delivered between 1789 and 2000, the author identifies and explores five significant changes in twentieth-century presidential rhetoric that would qualifiedly support the thesis of institutional transformation in its rhetorical dimension: presidential rhetoric has become more anti-intellectual, more abstract, more assertive, more democratic, and more conversational. The author argues that these characteristics define the verbal armory of the modern rhetorical president and suggest areas for further research.

Discipline

American Politics | Political Science | Social Influence and Political Communication

Research Areas

Political Science

Publication

Presidential Studies Quarterly

Volume

32

Issue

2

First Page

328

Last Page

366

ISSN

0360-4918

Identifier

10.1111/j.0360-4918.2002.00223.x

Publisher

Wiley

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1111/j.0360-4918.2002.00223.x

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