Publication Type

Journal Article

Version

publishedVersion

Publication Date

10-2007

Abstract

Our concern is to read Viviana Zelizer’s Purchase of Intimacy inrelation to Mark Granovetter’s embeddedness framework. We compare Zelizer’s connected-lives approach to the embeddedness literature in orderto tease out the similarities, differences, and improvements in the wayseconomic sociologists examine the intertwining of economic and socialbehavior. We argue that although Zelizer and Granovetter both focus onthis intermeshing of socioeconomic action, their perspectives reflect theirdiffering starting points: economic transactions or intimate relationships.We believe Zelizer’s connected-lives approach gives fresh insight to thenew economic sociology but we have some reservations regarding hertreatment of reciprocity and power in intimate relationships.

Discipline

Economics | Political Economy | Work, Economy and Organizations

Research Areas

Political Science

Publication

Sociological Forum

Volume

22

Issue

4

First Page

601

Last Page

606

ISSN

0884-8971

Identifier

10.1111/j.1573-7861.2007.00042_3.x

Publisher

Wiley: 24 months

Additional URL

https://doi.org/10.1111/j.1573-7861.2007.00042_3.x

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