Publication Type
Book Chapter
Version
acceptedVersion
Publication Date
12-2016
Abstract
Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values and preferences and how advertising content can provide insights into various aspects of our evolved psychology.
Keywords
Advertisements, Research methods, Data, consumer preferences
Discipline
Advertising and Promotion Management | Social Psychology
Research Areas
Psychology
Publication
Encyclopedia of Evolutionary Psychological Science
Editor
T. K. Shackelford & V. Weekes-Shackelford
ISBN
9783319196510
Identifier
10.1007/978-3-319-16999-6_1854-1
Publisher
Springer
City or Country
Cham
Citation
YONG, Jose C., & LI, Norman P.. (2016). Advertising. In Encyclopedia of Evolutionary Psychological Science (pp. ). Cham: Springer.
Available at: https://ink.library.smu.edu.sg/soss_research/2432
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1007/978-3-319-16999-6_1854-1