Publication Type
Conference Poster
Version
submittedVersion
Publication Date
1-2013
Abstract
Question: Unpriming means a decrease in the influence of primed knowledge, but does it also mean a lowered activation level? Method: Measuring the effect of unpriming with Lexical Decision Task instead of random answering. Findings: The answer is NO. Reaction times were faster after individuals first acted upon the primed concept (unpriming).
Discipline
Social Psychology
Research Areas
Psychology
Publication
Society for Personality and Social Psychology Annual Meeting 2013, January 17-19
City or Country
New Orleans, LA
Citation
ONG, Lay See; TONG, Jennifer Yuk-Yue; and TAN, Jolene H., "Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?" (2013). Research Collection School of Social Sciences. Paper 1429.
https://ink.library.smu.edu.sg/soss_research/1429
Available at: https://ink.library.smu.edu.sg/soss_research/1429
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.