Persuasive Advertising

Author

Hing-Man Leung, Singapore Management UniversityFollow
Winston T. H. Koh, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

6-1993

Discipline

Economics

Research Areas

Econometrics

Publication

Proceedings of The 1993 Western and Southeast Asian Regional Meeting of the Academy of International Business, Hilton Hotel, Hong Kong, ( 06/1993)

Publisher

Hilton Hotel, Hong Kong

Citation

Leung, Hing-Man and Koh, Winston T. H.. Persuasive Advertising. (1993). Proceedings of The 1993 Western and Southeast Asian Regional Meeting of the Academy of International Business, Hilton Hotel, Hong Kong, ( 06/1993).
Available at: https://ink.library.smu.edu.sg/soe_research/750