Do Prices and Advertising Signal Quality: A Theoretical Analysis
Publication Type
Conference Paper
Publication Date
6-1993
Discipline
Economics
Research Areas
Applied Microeconomics
Publication
The 1993 Western and Southeast Asian Regional Meeting of the Academy of International Business
Publisher
The 1993 Western and Southeast Asian Regional Meeting of the Academy of International Business
City or Country
Hong Kong
Citation
Koh, Winston T. H..
Do Prices and Advertising Signal Quality: A Theoretical Analysis. (1993). The 1993 Western and Southeast Asian Regional Meeting of the Academy of International Business.
Available at: https://ink.library.smu.edu.sg/soe_research/706
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