Publication Type
Journal Article
Version
publishedVersion
Publication Date
11-2023
Abstract
In October 2022, Douyin, the homeland version of TikTok, introduced a new rule requiring all its users to promote only Douyin-approved products during their live-streaming events and in their non-live short-videos. This requirement essentially restricts its users to monetize their content strictly through Douyin-approved products, as promoting products has become the most important source of income for Douyin users. This requirement essentially creates a lock-in effect.
Discipline
Behavioral Economics | Industrial Organization | Social Media
Publication
Antitrust Report
Volume
3
First Page
1
Last Page
3
ISSN
1045-9650
Publisher
LexisNexis
Citation
YANG, Yang; LI Zi'ang; ZHAO, Zhigen; PENG, Sabrina (Zi Tong); DOU, Liyu; LI, Changyu; and WANG, Yinqi.
How TikTok “Locks In” its users with reference to what happened in the homeland version Douyin application. (2023). Antitrust Report. 3, 1-3.
Available at: https://ink.library.smu.edu.sg/soe_research/2801
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
