Effect of augmented reality on consumer behavior in e-commerce

Author

Chibuke UZOECHINA
Fiona Fui-hoon NAH, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

5-2021

Abstract

AR technology has been referred to as the future of e-commerce. In this paper, we propose to investigate the effect of AR on consumer behavior in e-commerce. Based on the theory of telepresence, we generated a set of hypotheses on their relationships. An experimental study is proposed to test the hypotheses. Our findings will be of interest to e-commerce companies that are looking at incorporating AR into their e-commerce platforms.

Keywords

Augmented reality, e-commerce, consumer behavior, purchase intention

Discipline

Databases and Information Systems | E-Commerce | Graphics and Human Computer Interfaces

Research Areas

Data Science and Engineering

Publication

Proceedings of the Midwest Association for Information Systems (MWAIS) Conference 2021: Peoria, IL, May 20-21

First Page

1

Last Page

4

Publisher

AIS

City or Country

Atlanta, GA

Citation

UZOECHINA, Chibuke and NAH, Fiona Fui-hoon. Effect of augmented reality on consumer behavior in e-commerce. (2021). Proceedings of the Midwest Association for Information Systems (MWAIS) Conference 2021: Peoria, IL, May 20-21. 1-4.
Available at: https://ink.library.smu.edu.sg/sis_research/9973

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://aisel.aisnet.org/mwais2021/12/