Publication Type
Journal Article
Version
publishedVersion
Publication Date
8-2002
Abstract
This article outlines a number of important research issues in human-computer interaction in the e-commerce environment. It highlights some of the challenges faced by users in browsing Web sites and conducting searches for information, and suggests several areas of research for promoting ease of navigation and search. Also, it discusses the importance of trust in the online environment, describing some of the antecedents and consequences of trust, and provides guidelines for integrating trust into Web site design. The issues discussed in this article are presented under three broad categories of human-computer interaction – Web usability, interface design, and trust – and are intended to highlight what we believe are worthwhile areas for future research in e-commerce.
Keywords
Web usability, navigation, trust, E-commerce
Discipline
Databases and Information Systems | E-Commerce | Graphics and Human Computer Interfaces
Research Areas
Data Science and Engineering
Publication
Journal of Electronic Commerce Research
First Page
98
Last Page
113
ISSN
1526-6133
Citation
NAH, Fiona Fui-hoon and DAVIS, Sid.
HCI research issues in electronic commerce. (2002). Journal of Electronic Commerce Research. 98-113.
Available at: https://ink.library.smu.edu.sg/sis_research/9953
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://www.jecr.org/node/270
Included in
Databases and Information Systems Commons, E-Commerce Commons, Graphics and Human Computer Interfaces Commons
