Publication Type

Journal Article

Version

publishedVersion

Publication Date

12-2024

Abstract

Metaverse entrepreneurship has emerged as an innovative topic alongside the development of generative AI, agentic AI and metaverse. This study conceptualizes meta-entrepreneurship as a novel form of entrepreneurial activity that enables value creation within virtual and physical realms and proposes an analytical theoretical framework based on a systematic literature review, observations, and focus group study. Our framework is structured around three layers (infrastructure, content, and experience) and two domains (metaverse-based operational domain and AI-based production domain), aims to conceptualize “what is meta-entrepreneurship” and identify new possibilities. The research highlights the multifaceted impact of meta-entrepreneurship on individuals, corporations, industries, societies, and countries. Further, we delineate three pathways to achieve meta-entrepreneurship, analyze nine critical challenges, and propose potential future research directions to contribute to the theoretical foundation of this emerging field.

Keywords

Metaverse, Entrepreneurship, Metaverse Entrepreneurship, Generative AI, Agentic AI, Business Innovation

Discipline

Artificial Intelligence and Robotics | Databases and Information Systems | Entrepreneurial and Small Business Operations

Research Areas

Data Science and Engineering

Publication

Journal of Global Information Management

Volume

32

Issue

1

First Page

1

Last Page

21

ISSN

1062-7375

Identifier

10.4018/JGIM.364094

Copyright Owner and License

Authors-CC-BY

Creative Commons License

Creative Commons Attribution 3.0 License
This work is licensed under a Creative Commons Attribution 3.0 License.

Additional URL

https://doi.org/10.4018/JGIM.364094

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