Information search patterns in e-commerce product comparison services

Author

Fiona Fui-hoon NAH, Singapore Management UniversityFollow
Weiyin HONG
Liqiang CHEN
Hong-Hee LEE

Publication Type

Journal Article

Version

publishedVersion

Publication Date

4-2010

Abstract

To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users’ search patterns in product comparison services of e-commerce Web sites. The results show that people use relatively more feature paths and less product paths in vertical disposition style than horizontal disposition style. The findings also indicate that there are relatively more feature paths and less product paths in the first half than second half of the information search paths. This is consistent with Gensch’s two-stage choice model which suggests that people use attribute processing to derive a consideration set before they apply alternative processing to arrive at a final choice in product comparison services.

Discipline

Databases and Information Systems | E-Commerce | Numerical Analysis and Scientific Computing

Research Areas

Data Science and Engineering

Publication

Journal of Database Management

Volume

21

Issue

2

First Page

26

Last Page

40

ISSN

1063-8016

Identifier

10.4018/jdm.2010040102

Publisher

IGI Global

Citation

NAH, Fiona Fui-hoon; HONG, Weiyin; CHEN, Liqiang; and LEE, Hong-Hee. Information search patterns in e-commerce product comparison services. (2010). Journal of Database Management. 21, (2), 26-40.
Available at: https://ink.library.smu.edu.sg/sis_research/9940

Copyright Owner and License

Publisher

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://doi.org/10.4018/jdm.2010040102