Publication Type
Conference Paper
Version
acceptedVersion
Publication Date
12-2024
Abstract
This study examines the pivotal role of community-driven social dynamics in shaping non-fungible tokens (NFT) buyers’ purchasing intentions and the increasing social significance of digital assets. Building on prior research in online word-of-mouth, we propose a comprehensive framework that integrates technological, personal, social, economic, and political factors influencing NFT purchases. The framework emphasizes the importance of service providers, personalization, perceived value, and associated risks, while also providing insights into how online word-of-mouth and community dynamics impact these aspects. As a preliminary exploration, this research lays the foundation for future empirical studies to validate the framework and assess its applicability across various digital asset categories.
Keywords
Non-Fungible Tokens (NFTs), Community Dynamics, Online Word-of-Mouth, Purchase Intention
Discipline
Artificial Intelligence and Robotics | Databases and Information Systems
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
The 13th SIGBIT Workshop on Information Technology and Systems on Web3 Ecosystem and Artificial Intelligence, Bangkok, Thailand, 2024 December 15
Publisher
Palgrave Macmillan
City or Country
Bangkok, Thailand
Citation
LAU, Yi Meng and KE, Ping Fan.
A community-driven framework to evaluate factors influencing NFT buyers. (2024). The 13th SIGBIT Workshop on Information Technology and Systems on Web3 Ecosystem and Artificial Intelligence, Bangkok, Thailand, 2024 December 15.
Available at: https://ink.library.smu.edu.sg/sis_research/9827
Copyright Owner and License
Yi Meng Lau; Ping Fan Ke
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.