Publication Type

Conference Paper

Version

acceptedVersion

Publication Date

12-2024

Abstract

This study examines the pivotal role of community-driven social dynamics in shaping non-fungible tokens (NFT) buyers’ purchasing intentions and the increasing social significance of digital assets. Building on prior research in online word-of-mouth, we propose a comprehensive framework that integrates technological, personal, social, economic, and political factors influencing NFT purchases. The framework emphasizes the importance of service providers, personalization, perceived value, and associated risks, while also providing insights into how online word-of-mouth and community dynamics impact these aspects. As a preliminary exploration, this research lays the foundation for future empirical studies to validate the framework and assess its applicability across various digital asset categories.

Keywords

Non-Fungible Tokens (NFTs), Community Dynamics, Online Word-of-Mouth, Purchase Intention

Discipline

Artificial Intelligence and Robotics | Databases and Information Systems

Research Areas

Information Systems and Management

Areas of Excellence

Digital transformation

Publication

The 13th SIGBIT Workshop on Information Technology and Systems on Web3 Ecosystem and Artificial Intelligence, Bangkok, Thailand, 2024 December 15

Publisher

Palgrave Macmillan

City or Country

Bangkok, Thailand

Copyright Owner and License

Yi Meng Lau; Ping Fan Ke

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