Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

12-2012

Abstract

Location-based services evolved with the advancement in mobile technology and wireless technology. Researchers have studied location-based services in terms of privacy, trust, and user acceptance. Statistics suggest the percentage of location-based services users is still relatively low. Therefore, the main objective of this study was to gain a comprehensive and holistic understanding of the critical success factors of location-based services. The electronic brainstorming approach was used to gather the opinions of an expert group of practitioners, researchers, and users on the critical success factors of location-based services. Through grouping similar factors together based on past literature, 15 categories of critical success factors were developed. These 15 categories were ranked and rated according to importance. The results showed that speed, real-time or up-to-date information, cost, usefulness or benefits, and simple or ease of use are the five most important critical success factors. The results of this research highlight potential areas of research, and research and development. The results of this study also provide guidelines for practitioners to create a competitive location-based services strategy to increase consumer adoption.

Keywords

Location-based services, mobile services, mobile commerce, electronic commerce, critical success factors, electronic brainstorming

Discipline

Databases and Information Systems

Research Areas

Information Systems and Management

Areas of Excellence

Digital transformation

Publication

Proceedings of the 33rd International Conference on Information Systems (ICIS 2012), Orlando, Florida, USA, December 16-19

First Page

1

Last Page

11

Publisher

AIS

City or Country

Atlanta

Additional URL

https://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/17/

Download

Share

COinS