Publication Type

Journal Article

Version

publishedVersion

Publication Date

1-2002

Abstract

This paper reviews how existing and potential uses of Internet technology can generate a competitive advantage for rural community banks. To do so, it offers a framework for analyzing Internet technology investment decisions. Organizations in this segment of the banking industry are often more removed from centers of technology and have traditionally been more conservative in their approaches to information technology (among other things). Banking Associations have developed in the U.S., such as the Independent Bankers Association, to try and help community banks coordinate marketing, legislative, and other issues that they have in common. The use of Internet technology can and will have a great strategic impact on the operations, management, and marketing for these banks and their associations. After a review of current technologies and their uses, the paper will identify specific opportunities for inter-, intra-, and extranet applications that could be used to enhance the internal and external competitive factors of these more isolated businesses and their associations. The paper will then present a framework for evaluating investment decisions in this new technology.

Discipline

Databases and Information Systems | Finance and Financial Management | Management Information Systems

Research Areas

Data Science and Engineering

Publication

Journal of International Technology and Information Management

Volume

11

Issue

1

First Page

135

Last Page

149

ISSN

1543-5962

Publisher

CSUSB ScholarWorks

Copyright Owner and License

Publisher

Additional URL

https://scholarworks.lib.csusb.edu/jiim/vol11/iss1/9

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