Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
8-2000
Abstract
The world is in the midst of a revolution in the way businesses perform commerce. Many industries who were in the past relatively low tech are now finding themselves in a situation where they must embrace technology and prepare to compete head-on using ECommerce. This paradigm shift in thinking and competition is creating opportunities and chaos. This paper examines the innovation capability of organizations in evaluating and deploying their E-Commerce strategies. An Innovation Strategy Model is used in this research as the theoretical foundation. The case study and survey research methodologies were selected. Data gathering and analysis are in progress. Preliminary results are discussed in this paper.
Keywords
Case Studies, Innovation, Electronic Commerce, Strategic Planning
Discipline
Databases and Information Systems | E-Commerce | Technology and Innovation
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Proceedings of the Americas Conference on Information Systems, California, USA, 2000 August 10-13
First Page
885
Last Page
890
Publisher
AIS
City or Country
Atlanta
Citation
FRUHLING, A. and SIAU, Keng.
Electronic commerce strategy – Looking through the lenses of an innovation strategy model. (2000). Proceedings of the Americas Conference on Information Systems, California, USA, 2000 August 10-13. 885-890.
Available at: https://ink.library.smu.edu.sg/sis_research/9651
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Databases and Information Systems Commons, E-Commerce Commons, Technology and Innovation Commons