Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
8-2000
Abstract
Many businesses have been attracted to marketing on the Internet, but little attention has been given to the potential ethical issues regarding Internet marketing. Although some ethical behavior models have been proposed, relatively few have been empirically validated. This study's main objective is to assess the perception of ethical issues on Internet marketing among a sample of 150 marketing executives from a Midwest business community. Results and recommendations regarding ethical issues related to Internet marketing are discussed.
Discipline
Databases and Information Systems
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Americas Conference on Information Systems (AMCIS 2000), Long Beach, California, USA, August 10-13, 2000
First Page
1603
Last Page
1607
Publisher
AIS
City or Country
Atlanta
Citation
NAJJAR, L.. and SIAU, Keng.
Internet marketing – Marketers’ perception of ethical issues. (2000). Americas Conference on Information Systems (AMCIS 2000), Long Beach, California, USA, August 10-13, 2000. 1603-1607.
Available at: https://ink.library.smu.edu.sg/sis_research/9650
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.