Electronic creativity techniques for organizational innovation

Publication Type

Journal Article

Publication Date

12-1996

Abstract

Innovation is the key to survival. Domestic and international competitions, changing government regulations, and rapidly evolving global market conditions demand constant and visionary innovation. The aim of this paper is to explore ways of using advance electronic and communication technology to improve innovation in organizations. This paper proposes that two group creativity techniques, PMI and synectics, should be implemented electronically in Group Support Systems to complement electronic brainstorming and support group idea generation. Not only are these two group creativity techniques well-developed and popular in the industry, their electronic counterparts have the added capability of transcending space and time constraints. A comparison of electronic brainstorming, PMI, synectics, and their verbal counterparts is discussed in the paper.

Keywords

Innovation, Electronic and communication technology, Creativity techniques, Group Support Systems, Electronic brainstorming, Idea generation

Discipline

Digital Communications and Networking | Technology and Innovation

Research Areas

Information Systems and Management; Data Science and Engineering

Publication

Journal of Creative Behavior

Volume

30

Issue

4

First Page

283

Last Page

293

ISSN

2162-6057

Identifier

10.1002/j.2162-6057.1996.tb00774.x

Publisher

Wiley: 12 months

Additional URL

https://doi.org/10.1002/j.2162-6057.1996.tb00774.x

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