The value of mobile applications: A utility company study

Author

Fiona Fui-hoon NAH, Singapore Management UniversityFollow
Keng SIAU, Singapore Management UniversityFollow
Hong SHENG

Publication Type

Journal Article

Version

publishedVersion

Publication Date

2-2005

Abstract

The value proposition of mobile applications i.e. the net value of the benefits and costs associated with the adoption and adaptation of mobile applications is discussed. A means-ends network that depicts the fundamental relationships among the objectives such as efficiency, effectiveness, customer satisfaction, security, cost, and employee acceptance, was developed. The network is useful to researchers as it highlights the issues, concerns, and values of mobile applications. The network help the managers and practitioners to achieve their companies' objectives of implementing mobile and wireless applications.

Keywords

Customer service, Infrastructures, Means-ends network, Up-to-date customer

Discipline

Databases and Information Systems | Digital Communications and Networking | OS and Networks

Research Areas

Data Science and Engineering; Information Systems and Management

Publication

Communications of the ACM

Volume

48

Issue

2

First Page

85

Last Page

90

ISSN

0001-0782

Identifier

10.1145/1042091.1042095

Publisher

Association for Computing Machinery (ACM)

Citation

NAH, Fiona Fui-hoon; SIAU, Keng; and SHENG, Hong. The value of mobile applications: A utility company study. (2005). Communications of the ACM. 48, (2), 85-90.
Available at: https://ink.library.smu.edu.sg/sis_research/9587

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://doi.org/10.1145/1042091.1042095