Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

12-2004

Abstract

This research studies the values of m-commerce using a qualitative means-ends approach, called Value-Focused Thinking. The conceptual foundation for this research is the Work System Framework. By interviewing both current and potential m-commerce users, we captured the values of m-commerce and develop a means-ends objective network to illustrate the relationships among these values. As one of the first empirical research to assess the values of m-commerce, this research contributes to an increased understanding of m-commerce. The means-ends objective network also serves as a theoretical foundation for future research in m-commerce. For practitioners, our findings highlight the concerns and issues of customers, which are valuable for strategy formulation in m-commerce.

Keywords

Mobile commerce, value-focused thinking, work system framework

Discipline

Databases and Information Systems | E-Commerce

Research Areas

Information Systems and Management

Areas of Excellence

Digital transformation

Publication

Proceedings of the Third Annual Workshop on HCI Research in MIS, Washington, D.C., 2004 December 10-11,

First Page

65

Last Page

69

Publisher

Americas Conference on Information Systems

City or Country

New York

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