Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
12-2004
Abstract
This research studies the values of m-commerce using a qualitative means-ends approach, called Value-Focused Thinking. The conceptual foundation for this research is the Work System Framework. By interviewing both current and potential m-commerce users, we captured the values of m-commerce and develop a means-ends objective network to illustrate the relationships among these values. As one of the first empirical research to assess the values of m-commerce, this research contributes to an increased understanding of m-commerce. The means-ends objective network also serves as a theoretical foundation for future research in m-commerce. For practitioners, our findings highlight the concerns and issues of customers, which are valuable for strategy formulation in m-commerce.
Keywords
Mobile commerce, value-focused thinking, work system framework
Discipline
Databases and Information Systems | E-Commerce
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Proceedings of the Third Annual Workshop on HCI Research in MIS, Washington, D.C., 2004 December 10-11,
First Page
65
Last Page
69
Publisher
Americas Conference on Information Systems
City or Country
New York
Citation
SIAU, Keng; SHENG, H.; and NAH, Fiona Fui-hoon.
Values of mobile commerce to customers. (2004). Proceedings of the Third Annual Workshop on HCI Research in MIS, Washington, D.C., 2004 December 10-11,. 65-69.
Available at: https://ink.library.smu.edu.sg/sis_research/9578
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.