Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

12-2016

Abstract

Kaplan’s theory on environmental preferences can offer a holistic perspective on cognitive absorption in ecommerce website design. Drawing on Kaplan’s theory, this paper proposes that coherence and richness of a website can enhance cognitive absorption of users. The findings from our study not only support the hypotheses, but also suggest that coherence and richness can reach an optimal proportion in website design, after which they are inversely correlated.

Keywords

Coherence, complexity, cognitive absorption, website design

Discipline

Databases and Information Systems

Research Areas

Information Systems and Management

Areas of Excellence

Digital transformation

Publication

Proceedings of the 15th Annual Pre-ICIS Workshop on HCI Research in MIS, Dublin, Ireland, 11 December 2016.

First Page

1

Last Page

4

Publisher

MIS

City or Country

Dublin, Ireland

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