Publication Type

Journal Article

Version

publishedVersion

Publication Date

12-2004

Abstract

Ubiquitous commerce or u-commerce is the combination of traditional e-commerce and wireless, television, voice and silent commerce. U-commerce implies ubiquity, universality, uniqueness and unison. It is not a replacement for other types of commerce, but an extension of them. While bringing many benefits, there are challenges and impediments to overcome. Research is needed to assess the value of u-commerce and to address its related issues and challenges. Questions that need to be addressed are: What is the value of u-commerce? What are the ways to maximize the benefits and value of u-commerce? Is it the right technology and what directions need to be considered? What are the privacy issues and risks involved? What about trust and security? What are the strategies for businesses in utilizing and implementing u-commerce? The research issues presented in this article will help create a better understanding of u-commerce and prepare us for challenges facing it.

Keywords

Electronic commerce, Business environment, Development

Discipline

Databases and Information Systems | E-Commerce

Research Areas

Information Systems and Management

Areas of Excellence

Digital transformation

Publication

Industrial Management and Data Systems

Volume

104

Issue

9

First Page

744

Last Page

755

ISSN

0263-5577

Identifier

10.1108/02635570410567739

Additional URL

https://doi.org/10.1108/02635570410567739

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