Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
12-2006
Abstract
Ubiquitous commerce (u-commerce) represents "anytime, anywhere" commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce. This research examines how personalization and context can impact customers' privacy concerns as well as intention to adopt u-commerce applications. As u-commerce is new and emerging, we used the scenario-based approach to operationalize personalization and context in an experimental study. The experimental results show that the effects of personalization on customers' privacy concerns and adoption intention are situation dependent.
Keywords
ersonalization, privacy concerns, personalization-privacy paradox, situation dependency, adoption intention
Discipline
Databases and Information Systems
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Proceedings of the Fifth Annual Workshop on HCI Research in MIS, Milwaukee, Wisconsin, USA, December 9, 2006
Volume
9
First Page
80
Last Page
84
Publisher
HCI/MIS
City or Country
Milwaukee, Wisconsin
Citation
SHENG, H.; NAH, Fiona Fui-hoon; and SIAU, Keng.
An experimental study on U-commerce adoption: Impact of personalization and privacy concerns. (2006). Proceedings of the Fifth Annual Workshop on HCI Research in MIS, Milwaukee, Wisconsin, USA, December 9, 2006. 9, 80-84.
Available at: https://ink.library.smu.edu.sg/sis_research/9477
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://aisel.aisnet.org/sighci2006/1/?utm_source=aisel.aisnet.org%2Fsighci2006%2F1&utm_medium=PDF&utm_campaign=PDFCoverPages