Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

12-2012

Abstract

Web 3.0 involves " intelligent " web applications that utilize natural language processing, machine-based learning and reasoning, and intelligent techniques to analyze and understand user behavior. In this research, we empirically assess a specific form of Web 3.0 application in the form of intelligent agents that offer assistance to users in the virtual world. Using media naturalness theory, we hypothesize that the use of intelligent agents in the virtual world can enhance user experience by offering a more natural way of communication and assistance to users. We are interested to test if media naturalness theory holds in the context of intelligent agents that function as non-player characters in the virtual world. Through this research, we will not only assess the efficacy of a Web 3.0 application but also offer guidelines for creating intelligent agents in the virtual world.

Keywords

Web 3.0, Intelligent agents, Media naturalness theory, Virtual world

Discipline

Graphics and Human Computer Interfaces | Information Security

Research Areas

Data Science and Engineering; Information Systems and Management; Intelligent Systems and Optimization

Publication

Proceedings of the 33rd International Conference on Information Systems (ICIS), Florida, USA, 2012 December 16-19

Volume

5

First Page

4030

Last Page

4036

ISBN

9781627486040

Publisher

AIS

City or Country

Atlanta

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