Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
8-2015
Abstract
Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users’ in-game purchases of virtual goods. The purchase of virtual goods due to players’ intrinsic motivation has been studied but little is known about the purchase of virtual goods due to the use of game design elements (i.e., Points, Leaderboards and Badges) built into the games. Extending our knowledge to this realm can help researchers to better understand gamers’ behaviors, and game designers and marketers to better promote and sell virtual goods in online games.
Keywords
Badges, Game design, Gamification, Leaderboards, Points, Virtual goods
Discipline
Graphics and Human Computer Interfaces | Technology and Innovation
Research Areas
Data Science and Engineering; Information Systems and Management; Intelligent Systems and Optimization
Publication
Proceedings of the 17th International Conference on Human-Computer Interaction, Los Angeles, USA, 2015 August 2-7
Volume
9191
First Page
525
Last Page
531
ISBN
9783319208947
Identifier
10.1007/978-3-319-20895-4_48
Publisher
Springer
City or Country
Berlin
Citation
NAH, Fiona Fui-hoon; DAGGUBATI, Lakshmi Sushma; TARIGONDA, Amith; NUVVULA, Raghu Vinay; and TUREL, Ofir.
Effects of the use of points, leaderboards and badges on in-game purchases of virtual goods. (2015). Proceedings of the 17th International Conference on Human-Computer Interaction, Los Angeles, USA, 2015 August 2-7. 9191, 525-531.
Available at: https://ink.library.smu.edu.sg/sis_research/9471
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1007/978-3-319-20895-4_48