Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

8-2015

Abstract

Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users’ in-game purchases of virtual goods. The purchase of virtual goods due to players’ intrinsic motivation has been studied but little is known about the purchase of virtual goods due to the use of game design elements (i.e., Points, Leaderboards and Badges) built into the games. Extending our knowledge to this realm can help researchers to better understand gamers’ behaviors, and game designers and marketers to better promote and sell virtual goods in online games.

Keywords

Badges, Game design, Gamification, Leaderboards, Points, Virtual goods

Discipline

Graphics and Human Computer Interfaces | Technology and Innovation

Research Areas

Data Science and Engineering; Information Systems and Management; Intelligent Systems and Optimization

Publication

Proceedings of the 17th International Conference on Human-Computer Interaction, Los Angeles, USA, 2015 August 2-7

Volume

9191

First Page

525

Last Page

531

ISBN

9783319208947

Identifier

10.1007/978-3-319-20895-4_48

Publisher

Springer

City or Country

Berlin

Additional URL

https://doi.org/10.1007/978-3-319-20895-4_48

Share

COinS