Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

12-2003

Abstract

Mobile commerce represents a significant development in e-commerce. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. The focus of this research is to develop a framework to identify the factors influencing trust in mobile commerce and to explain the development of such trust using a means-ends objective network. We utilized the Value- Focused Thinking approach to interview subjects in order to identify their fundamental and means objectives concerning trust in mobile commerce and to construct a means-ends objective network. A trust framework is developed from the means-ends objective network. As one of the first research on trust in mobile commerce, the framework developed in this study provides valuable information for researchers and practitioners, and serves as a conceptual foundation for future research in mobile commerce.

Keywords

Trust, mobile commerce, value-focused thinking.

Discipline

Databases and Information Systems

Research Areas

Information Systems and Management

Areas of Excellence

Digital transformation

Publication

Proceedings of the Second Annual Workshop on HCI Research in MIS, Seattle, Washington, USA, December 11-12

First Page

85

Last Page

89

Publisher

MIS

City or Country

Washington, USA

Additional URL

https://aisel.aisnet.org/amcis2004/198/

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