Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
12-2004
Abstract
This research studies the values of m-commerce using a qualitative means-ends approach, called Value-Focused Thinking. The conceptual foundation for this research is the Work System Framework. By interviewing both current and potential m-commerce users, we captured the values of m-commerce and develop a means-ends objective network to illustrate the relationships among these values. As one of the first empirical research to assess the values of m-commerce, this research contributes to an increased understanding of mcommerce. The means-ends objective network also serves as a theoretical foundation for future research in mcommerce. For practitioners, our findings highlight the concerns and issues of customers, which are valuable for strategy formulation in m-commerce.
Keywords
Mobile commerce, value-focused thinking, work system framework
Discipline
Databases and Information Systems
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Proceedings of the Third Annual Workshop on HCI Research in MIS, Washington, D.C., December 10-11
First Page
65
Last Page
69
Publisher
MIS
City or Country
Washington D.C., USA
Citation
SIAU, Keng; SHENG, H.; and NAH, Fiona Fui-hoon.
The value of mobile commerce to customers. (2004). Proceedings of the Third Annual Workshop on HCI Research in MIS, Washington, D.C., December 10-11. 65-69.
Available at: https://ink.library.smu.edu.sg/sis_research/9453
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://aisel.aisnet.org/sighci2004/8?utm_source=aisel.aisnet.org%2Fsighci2004%2F8&utm_medium=PDF&utm_campaign=PDFCoverPages