Publication Type
Journal Article
Version
publishedVersion
Publication Date
6-2008
Abstract
Ubiquitous commerce (u-commerce) represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce. This research examines how personalization and context can impact customers’ privacy concerns as well as intention to adopt u-commerce applications. As u-commerce is new and emerging, we used the scenario-based approach to operationalize personalization and context in an experimental study. The experimental results show that the effects of personalization on customers’ privacy concerns and adoption intention are situation dependent.
Keywords
Personalization, privacy concerns, personalization-privacy paradox, situation dependency, adoption intention
Discipline
Databases and Information Systems
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Journal of the Association for Information Systems
Volume
9
Issue
6
First Page
344
Last Page
376
ISSN
1536-9323
Identifier
10.17705/1jais.00161
Publisher
Association for Information Systems
Citation
SHENG, H.; NAH, Fiona Fui-hoon; and SIAU, Keng.
An experimental study on U-commerce adoption: Impact of personalization and privacy concerns. (2008). Journal of the Association for Information Systems. 9, (6), 344-376.
Available at: https://ink.library.smu.edu.sg/sis_research/9446
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.17705/1jais.00161