Efficacy of communication support in collaborative online shopping: The moderating effect of task types

Publication Type

Conference Proceeding Article

Publication Date

8-2013

Abstract

With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative online shopping. This research-in-progress paper outlines an experimental study to investigate the effect of communication support and task types on collaborative online shopping. Media Richness Theory (MRT) and Task-Media Fit (TMF) form the theoretical foundation of this research. As a pioneering research to investigate the interaction effect of communication support and task types in collaborative online shopping, we expect this research to contribute to a better understanding of the design and development of collaborative online shopping websites.

Keywords

Social e-commerce, media richness theory, task-media fit, collaborative shopping

Discipline

Databases and Information Systems | E-Commerce

Research Areas

Information Systems and Management

Publication

Proceedings of the Nineteenth Americas Conference on Information Systems, Chicago, Illinois, 2013 August 15-17

First Page

1

Last Page

6

Publisher

AMCIS

City or Country

Chicago, Illinois, USA

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