Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

2-2009

Abstract

Virtual worlds are three-dimensional, computer-generated worlds in which users take the form of avatars. Through their avatars, users can interact with objects and other avatars in the virtual world. Virtual worlds are growing in importance in both educational institutions and businesses. Educational institutions have adopted virtual worlds as a medium for instructional delivery whereas businesses are using virtual worlds for recruitment, training, collaboration, and marketing. Given these emerging phenomena, a better understanding of behavioral and perceptual issues in virtual worlds is warranted. In this paper, we propose a research model to study gender stereotypicality of male and female avatars and their effects on trust perceptions. Gender stereotypes have been widely studied in the real world along with their effects on trust perceptions. This research will assess if such gender stereotypes also exist in the virtual worlds.

Keywords

Virtual worlds, avatars, sexism, stereotyping, perception of avatars

Discipline

Databases and Information Systems | Graphics and Human Computer Interfaces

Research Areas

Information Systems and Management

Areas of Excellence

Digital transformation

Publication

Proceedings of the Sixteenth Mardi Gras Conference, Baton Rouge, Louisiana, USA, 2009 February 19-21

First Page

1

Last Page

6

Publisher

Mardi Gras Conference (MG)

City or Country

Baton Rouge, Louisiana, USA

Additional URL

https://aisel.aisnet.org/mg2009/5/

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