Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

5-2017

Abstract

AI, robotics, and machine learning are impacting the field of sales and marketing in an unprecedented way. A perfect storm is brewing! On one hand, online retail stores like Amazon are crushing the bricks and mortar stores. Sales and marketing professionals in bricks and mortar stores are facing a grim future. On the other hand, AI, robotics, and machine learning are replacing sales and marketing professionals in online stores. In fact, salespersons and marketers are predicted to be among the first to be replaced by robots. In a face-to-face environment, human may still prefer to interact with another human. In a virtual environment or a non-face-to-face context, human would care less about who or what is on the other end of the line or responding to his/her online queries. This research will be a longitudinal case study to analyze the evolving nature of sales and marketing field.

Keywords

Artificial intelligence, Robotics, Machine learning, Deep Learning, Automation, Sales, Marketing

Discipline

Artificial Intelligence and Robotics | Databases and Information Systems

Research Areas

Information Systems and Management

Areas of Excellence

Digital transformation

Publication

Proceedings of the Twelve Annual Midwest Association for Information Systems Conference (MWAIS 2017), Springfield, Illinois, May 18-19

First Page

1

Last Page

1

Publisher

MWAIS

City or Country

Springfield, Illinois

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