Publication Type
Conference Proceeding Article
Version
acceptedVersion
Publication Date
5-2018
Abstract
The age of artificial intelligence is here! Artificial Intelligence, robotics, machine learning, and automation are impacting the field of marketing and sales in an unprecedented way. In this study, the qualitative research methodology will be used to better understand the revolution and evolution of marketing and sales field in the AI age. Multiple case studies will be performed in various marketing and sales units in different organizations. This research is of value to both academics and practitioners as it aims to provide a detailed analysis and documentation of the changes in marketing and sales functionalities and job markets as AI technology advances.
Keywords
Artificial intelligence, Robotics, Machine learning, Deep learning, Automation, Marketing, Sales
Discipline
Artificial Intelligence and Robotics | Robotics
Research Areas
Data Science and Engineering; Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Proceedings of the 13th Annual Midwest United States Association for Information Systems Conference, Missouri, USA, 2018 May 17-18.
First Page
1
Last Page
6
Publisher
AIS
City or Country
Atlanta, USA
Citation
YANG, Yin and SIAU, Keng.
A qualitative research on marketing and sales in the artificial intelligence age. (2018). Proceedings of the 13th Annual Midwest United States Association for Information Systems Conference, Missouri, USA, 2018 May 17-18.. 1-6.
Available at: https://ink.library.smu.edu.sg/sis_research/9405
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.