Publication Type
Journal Article
Version
publishedVersion
Publication Date
9-1995
Abstract
Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups.
Discipline
Databases and Information Systems
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Journal of Creative Behavior
Volume
29
Issue
3
First Page
201
Last Page
216
ISSN
2162-6057
Identifier
10.1002/j.2162-6057.1995.tb00749.x
Publisher
Wiley: 12 months
Citation
SIAU, Keng.
Group creativity and technology. (1995). Journal of Creative Behavior. 29, (3), 201-216.
Available at: https://ink.library.smu.edu.sg/sis_research/9399
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1002/j.2162-6057.1995.tb00749.x