Publication Type

Journal Article

Version

publishedVersion

Publication Date

12-2003

Abstract

A study was conducted to describe some of the factors that needed to be considered for a virtual store. It was revealed that the growth of e-commerce and online businesses has made it essential to understand the critical attributes of image for a virtual store. Store image was described as the way in which the store was defined by customers and several studies. The study compiled 77 designs and features into a list used to construct a survey. Four hundred and twenty-seven potential customers were requested to rate the significance of each item on the list. The information gathered identified designs and features that affected virtual store image formation. The items that involved similar or related designs or features were combined within each dimension. The procedure reduced the number of critical attributes for virtual store image formation that were mapped to the framework of a physical store image.

Discipline

Databases and Information Systems | Digital Communications and Networking

Areas of Excellence

Digital transformation

Publication

Communications of the ACM

Volume

46

Issue

12

First Page

226

Last Page

232

ISSN

0001-0782

Identifier

10.1145/953460.95350

Publisher

Association for Computing Machinery (ACM)

Additional URL

https://doi.org/10.1145/953460.95350

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